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Roderick Jefferson Releases Book Outlining The Next Phase Of Sales Enablement

In the book, Jefferson delves into the best practices of fueling the conversation economy, including how to navigate the challenges that companies face when designing, deploying, measuring and iterating a sales enablement strategy.

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G2 Hires Amanda Malko As New CMO

In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers.

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Alyce Raises $30M In Series B Funding

Alyce will invest in its sales and customer support strategies, aiming to help companies take a more recipient-first approach when leveraging its gifting capabilities.

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LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships

LeadsRx Ecosystem Attribution allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone.

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Ada Releases No-Code Conversational AI Platform To Help Personalize CX

Ada Engage allows companies to proactively message prospects and ensure the interactions are personalized and meaningful to improve the customer experience (CX).

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Brightcove Launches Campaign Tool Designed To Streamline Video Marketing Measurement

Brightcove Campaign is targeted toward large global demand gen or outbound marketing teams in a variety of industries and verticals, who are focused on pipeline generation, campaign attribution and campaign reach and impact.

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