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How B2B Marketers Use AI To Focus On Improving Lead Scoring

When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.

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Push Notifications: How 78% Of Companies Engage Their Customers

New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.

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Customer Feedback Is Key To Generating Revenue & ROI, New Research Says

According to new research, 87% of CX professionals use customer feedback for its valuable insights to improve their revenue strategies.

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More Insights for Building Your B2B Martech Stack

Here’s some expert advice for tech marketers all about choosing and optimizing your company’s martech stack.

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How Intent-Driven Marketing Can Help Your B2B Businesses Grow

How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.

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Why B2B Marketers Should Be More Like B2C

Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.

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The Value of Intent-Based Marketing for Reaching Tech Pros

We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.

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Turning B2B Social Media into a Revenue Builder: Two Examples

This article examines how two technology companies leveraged social media to grow their revenue streams.

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Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them

What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?

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Should You Be Using Social Media Monitoring or Listening? Both, and Here’s Why

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

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