Customer Experience Marketing Trends for B2B Companies
For brands to improve their B2B customer experience, they should remember the various ways they can put their customers’ needs first.
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Getting the Most Out of B2B Social Media Channels at All Levels of the Marketing Funnel
How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.
Methods for Building a Global Marketing Strategy (+5 Examples)
From PR to events, here’s everything you need to know about building a global marketing strategy, plus some examples.
Improving B2B Customer Experience: It’s NOT Just Customer Service
ALL customer service is part of customer experience, so here are some tips for improving your overall B2B customer experience journey.
What Made Hudl’s Smart Camera Product Launch a Resounding Success?
What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.
Our B2B Customer Experience Report Reveals Tech Buyer Expectations
This B2B customer experience report will help you make more informed decisions about how you present your products to technology buyers.
Technology Professionals’ Top News & Information Sources
Developing your corporate technology public relations strategy? Here are the top sources tech pros use to find information and product news.
Stand Out from Competitors Through Better B2B Customer Experience
Advice from marketing experts on how to create better B2B customer experiences that help businesses stand out from their competition.
What Tech Pros Are Looking for on Your B2B Website
We surveyed technology professionals to answer an important question: what are tech buyers looking for when they come to your website?
Latest B2B Video Marketing Trends That Help Tech Companies Reach Bigger Audiences
Current and future B2B video marketing trends and tips for how tech markets can produce videos to inform and entertain audiences.