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Industry News

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Social Media Marketing Investment is Going Up, BUT…

Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.

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How To Build Stronger Customer Relationships With ABM Strategies

These nine tips provide the outline for how ABM is one of the most valuable strategies to targeting meaningful customer interactions.

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Piano Acquires Social Marketing Technology SocialFlow

SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.

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Event Intelligence Platform Vendelux Raises $2.4 Million Seed Funding

The funding round will support the event intelligence platform’s product development and data-powered capabilities.

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Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools

oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.

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LumApps Acquires HeyAxel, Improves Personal Employee Experiences

HeyAxel’s personalized employee experience solutions will help LumApps users optimize their workforce engagement strategies.

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Reputation Raises $150 Million, Grows CX Journey Management Software

The high-growth platform also announced it has surpassed the $100 million Annual Recurring Revenue milestone.

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These Are The Tools Driving Innovations In B2B Virtual Event Marketing

Virtual events, both live and on-demand, are making it easier and more effective than ever for brands to connect with their audiences.

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Person-Based Ad Solution Influ2 Grows Revenue 167 Percent In 2021

In the past year, the ad marketing company has secured brand partnerships, new funding, and global expansion as it continues to drive growth.

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Lumavate Secures $6 Million, Enhances No-Code App Creation Platform

The solution helps marketers design, publish, and manage multiple apps from a single platform without requiring app development resources.

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