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Features

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This is the Type of B2B Content Technology Buyers Want to See

We asked technology purchasers about their specific B2B content preferences. This is what they told us.

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Extending the Life of Your B2B Marketing Content

In order to maximize the results of your existing B2B marketing content, you should consider these tips from fellow marketers.

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M2X: Tech Marketer Episode 8

On this episode: what tech buyers are planning on investing in, & what marketers in B2B tech can do to catch their customers’ attention.

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Emerging B2B Marketing Tools

Marketers say these B2B tools are becoming more useful in their work — and they might be able to help your department in 2022.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? December 2021

What stories are tech pros clicking on this month? Read the December 2021 edition of Hot Clicks Monthly to learn more.

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Technology Buyers’ Expectations for Spending in 2022

We recently conducted market research among tech purchasers to find out what they’re planning to buy in 2022.

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Building Communities in the Tech Pro Space

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups.

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Yes, TikTok Might be a Valuable Medium for Your B2B Business

There’s a lot of misunderstanding surrounding the viral video platform, TikTok, and it’s usefulness to B2B marketing.

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Technology Marketing Predictions for 2022

What tactics will be front-and-center in the B2B technology marketing space? Here are some thoughts about what 2022 has in store.

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Empowering Customers to Boost B2B User Experience

Convergence of tech & marketing means brand loyalty is no longer built on product quality & demand. A better B2B user experience is required.

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