What Made Hudl’s Smart Camera Product Launch a Resounding Success?
What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.
Case Studies
Convincing Yourself That B2B Video Marketing Content is Worth It
RoseWater Energy’s B2B video marketing content took some convincing, but founder says he couldn’t imagine forgoing it now.
How AtlasIED Created a Lead-Generating Virtual Event
This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.
How Nureva Turns Customers Into Fans
The importance of developing B2B customer advocacy & the strategy Nureva uses to promote their solutions & help recruit new customers.
Email Localization in Your Marketing Efforts
Guide to localizing email at scale, plus a story about a Fortune 500 company that improved time to market by 250%.
B2B Influencer Marketing Poised For Even More Growth In 2021
Throughout 2021, influencer marketing will help B2B organizations create targeted, personal campaigns that customers want to engage with.
What Is Revenue Marketing’s Influence On The Virtual Buyer’s Journey?
Matt Heinz explains the impact that revenue marketers have on the buyer’s journey in an increasingly digitalized business landscape.
How To Hit Revenue Generation And Account Retention Goals By Shifting To ABM Strategies
ABM programs grew faster than ever in 2020, and they are poised to be a major contributor to revenue generation in 2021 and beyond.
How B2B Marketers Are Supporting Demand Gen By Adopting ABM
Successful B2B strategies in today’s business world requires impactful harmonization between ABM and demand generation efforts.
All-Account Funnel Strategy Helps ServiceMax Improve Marketing Strategy
By taking advantage of an all-account strategy, ServiceMax streamlined their marketing efforts and enhanced customer experience.