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Case Studies

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How AtlasIED Created a Lead-Generating Virtual Event

This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.

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How Nureva Turns Customers Into Fans

The importance of developing B2B customer advocacy & the strategy Nureva uses to promote their solutions & help recruit new customers.

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Email Localization in Your Marketing Efforts

Guide to localizing email at scale, plus a story about a Fortune 500 company that improved time to market by 250%.

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What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.

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Convincing Yourself That B2B Video Marketing Content is Worth It

RoseWater Energy’s B2B video marketing content took some convincing, but founder says he couldn’t imagine forgoing it now.

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B2B Influencer Marketing Poised For Even More Growth In 2021

Throughout 2021, influencer marketing will help B2B organizations create targeted, personal campaigns that customers want to engage with.

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What Is Revenue Marketing’s Influence On The Virtual Buyer’s Journey?

Matt Heinz explains the impact that revenue marketers have on the buyer’s journey in an increasingly digitalized business landscape.

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How To Hit Revenue Generation And Account Retention Goals By Shifting To ABM Strategies

ABM programs grew faster than ever in 2020, and they are poised to be a major contributor to revenue generation in 2021 and beyond.

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How B2B Marketers Are Supporting Demand Gen By Adopting ABM

Successful B2B strategies in today’s business world requires impactful harmonization between ABM and demand generation efforts.

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All-Account Funnel Strategy Helps ServiceMax Improve Marketing Strategy

By taking advantage of an all-account strategy, ServiceMax streamlined their marketing efforts and enhanced customer experience.

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