GatherContent, a digital content collaboration platform, has announced it is releasing several new features designed to help marketers maximize content strategies and improve business operations. With content plans evolving and only growing more complex, the new features help organizations produce quality content that is quick to market.
The three new features include Components, Flexible Workflows, and Shareable Links. The Components feature is designed to help organizations own the content creation process using reusable content. Businesses can adjust and tweak content from a single content plan, making it easier to customize structures to specific style guides.
Flexible Workflows allows for non-linear customization of drafts, edits, and high-volume production. The feature allows teams to assign people to specific contributions in a way that promotes accountability. Content can be sourced from both internal and external contributors without fear of overlapping work or confusion regarding who is working on what.
Flexible Workflows operates very closely with the Shareable Links feature. Through the integration, users can create and share links to workflows for collaborators to access. The feature does not require creating a GatherContent account, making it a powerful collaboration tool that can be accessed by anyone for any project.
“One of the things that sets us apart when compared to other workflow and content marketing platforms is our support for structured content,” commented Angus Edwardson, Co-Founder and VP of Product of GatherContent. “We’re continually upgrading GatherContent to support modern content production, as the expectations and capabilities of online content changes rapidly.”