American media planning and analytics platform Comscore has announced that it has acquired Shareablee, one the industry’s top strategic marketing intelligence platforms for social media. By joining forces with Shareablee, Comscore aims to empower its Media Metrix and Video Metrix currencies with powerful social media engagement and video insights.
“Comscore is committed to the future and helping customers have a comprehensive view of the consumer across platforms, while understanding the unique engagement on premium video. The future of measurement would not be complete without including the impressions delivered by the social media platforms,” said Bill Livek, CEO and Executive Vice Chair, Comscore.
“For marketers, this inclusion into our currencies will present great opportunity to maximize their outcomes on advertising investments. We see many opportunities to help our clients grow their viewing audiences and maximize their impact using social platforms.”
For many top companies such as Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media, Shareablee is a vital part of their social media analytics strategies. Its comprehensive platform helps brands measure and use real-time data to create actionable insights for social media strategies.
Around the world, the solution monitors over 20 million brands and 9 million influencers in more than 70 countries. Its corporate partnerships with companies such as the Facebook Media Measurement Program, Microsoft Partner Network and the Bloomberg Marketplace help the company empower brands with social performance data.
The company joins one of the world’s largest media analytics platforms in Comscore. Comscore’s media planning, transacting and evaluation tools are used around the world to help brands keep track of cross-platform audience and advertising data.
“At our core, we believe that content matters, and that data and insights can make storytelling more impactful. We are thrilled to join forces with Comscore and look forward to finding new ways to jointly drive innovation,” said Tania Yuki, CEO and Founder of Shareablee.
“Our large-scale social measurement capabilities provide critical insight into changing content consumption and consumer behaviors, particularly when it comes to shedding light on Gen Z, and fit perfectly alongside Comscore’s comprehensive cross-platform intelligence. Bringing the resources and measurement sophistication of Comscore to our product development capabilities will be very exciting for the whole market.”