Cloudflare Acquires Zaraz To Optimize Website Performance
The acquisition helps reverse the damage that multiple third-party integrations can do to website performance and speed.
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Cloudflare, an American leader in cloud-based website security, has announced it is acquiring Zaraz, a startup third-party website management platform. Zaraz aims to use its suite of tools to make accelerating website performance an easy, no-code process.
“We were impressed by how the team at Zaraz used Cloudflare Workers in a unique way to help businesses get the insights they need, while delivering the lightning performance consumers expect,” Cloudflare co-founder and CEO Matthew Prince said in a statement. “We truly believe the next billion-dollar company can and will be built on Cloudflare Workers.”
The majority of websites are utilizing multiple third-party integrations to keep track of advertisements, video players, and analytics. While many of these are necessary to keep track of, they can often sacrifice website performance.
With the new acquisition, the companies plan to combine to create a solution that allows customers to run as many their-party integrations as desired, without sacrificing performance. With the addition of Zaraz, Cloudflare aims to help marketers and developers optimize their website’s performance. For marketers especially, the new capabilities will help improve SEO and conversion rates by ensuring website performance is routinely running smoothly.
With Zaraz, users can support their entire stack of third-party integrations and tools ranging from analytics, marketing automation, advertising, CRM, chat, security and social media.
The startup Zaraz was founded in 2019 with the goal to streamline and protect websites from third-party slowdowns. In February 2021, the company raised $2 million in seed funding led by PICO Venture Partners to help accelerate its growth.
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Cloudflare is trusted by millions of business professionals at top enterprise brands such as DoorDash, Garmin, IBM, Shopify, and Zendesk.
“We couldn’t have built Zaraz without the global scale, speed and flexibility provided by Cloudflare Workers,” Zaraz co-founder and CEO Yair Dovrat said in a statement. “Using Workers meant that we were able to optimize Zaraz for performance and security.”