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Web design and user experience seems like such a science -- but that doesn't mean it should be left to your organization's development team completely. Marketing should have a say in what happens with your website, both in the back-end and what your customers see. The following stories will help you improve your website with SEO tactics, better user experience, useful widgets, and more.

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What the End of Third Party Cookies Means for Marketing

Pros from a variety of technology-based industries share their thoughts on what effects the end of third party cookies will have on marketing.

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Bizconnect Releases Search Engine Designed For B2B Organizations

The search engine aims to make it easier than ever for businesses to find each other using keywords and location preferences.

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How To Guide Your Marketing Department’s Digital Transformation

Digital advertisements have grown to outpace traditional advertising, and marketers need to adapt their strategies to prioritize technology.

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How B2B Marketers Can Take Advantage Of Google’s Algorithm Changes

Your guide for understanding what Google’s algorithm changes mean and how B2B organizations can use them in creating successful strategies.

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KickFire SPARK Solution Helps Users Engage Targets At Account Level

The solution allows users to build lists that help track target accounts and attribute them with the campaigns that bring them to the website.

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What is M2T? And How to Use This Website

Senior web editor Adam Forziati introduces himself and explains how to use M2T: Marketing to Technology Professionals.

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Mailchimp Combines Marketing and E-Commerce with New Tools

All-in-one marketing and commerce platform from Mailchimp designed to help entrepreneurs and small business owners digitize their businesses.

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ARCOS Creates Leads Pipeline By Capturing Website Traffic

By using data from Bombora, ARCOS dramatically improves website traffic and lead conversions, leading to stronger sales pipelines in 2020.

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PowerChord Provides Branded Website Experiences

Powerchord is designed to help brands and dealers create and deploy branded website experiences at scale & facilitate omnichannel campaigns.

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Branding: Why it is So Important for B2B Websites

This infographic from Commerce Shop highlights some key statistics on the importance of branding on B2B websites.

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