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Web design and user experience seems like such a science -- but that doesn't mean it should be left to your organization's development team completely. Marketing should have a say in what happens with your website, both in the back-end and what your customers see. The following stories will help you improve your website with SEO tactics, better user experience, useful widgets, and more.

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8 B2B Web Design Trends to Help You Target Tech Pros

Here are eight B2B web design trends and best practices for today’s manufacturers targeting technology buyers.

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Tech Pro Opinion: Technology Manufacturer Websites

President of a managed service provider tells us his preferences when dealing with tech manufacturer websites.

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Turning Your Website into a Tech Pro Lead Gen Machine

Improve your B2B lead generation website design with the following pieces of advice from those who also target tech pros.

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LumApps Acquires HeyAxel, Improves Personal Employee Experiences

HeyAxel’s personalized employee experience solutions will help LumApps users optimize their workforce engagement strategies.

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Semrush Acquires SEO And Link Optimization Platform Backlinko

Backlinko adds some of the industry’s top knowledge in SEO and link optimization to Semrush’s product and educational programs.

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How Tech Buyers Gather Decision-Influencing Data And Insights

Introducing a new strategy but don’t know where to start? Start by checking out our newest research about where to find the best information.

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Cloudflare Acquires Zaraz To Optimize Website Performance

The acquisition helps reverse the damage that multiple third-party integrations can do to website performance and speed.

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Wishpond Integrates Appointments Tool With Zoom Platform

The integration streamlines virtual meeting set up by scheduling users on the Zoom platform at the time of booking.

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Upwave Announces Portfolio Analytics, Upgrades Campaign Performance

The new feature is designed to help users get the most value out of their cross-channel campaign metrics and strategies.

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Bring Your Clients’ Visions to Life With These Tools

What determines a virtual team’s success is how it uses technology to break down virtual barriers among team members.

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