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Social & Mobile

Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.

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Your Guide To Creating Effective Marketing Hashtags

Creating the perfect hashtag can seriously elevate your marketing strategy for social media, print, and digital signage.

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Social Media Analytics: The Key To Optimizing Digital Marketing Strategies

With billions of people using social media every day, it is a data reservoir for marketers looking to build strong customer relationships.

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Terminus Extends LinkedIn Marketing Capabilities With API Integration

The ABM platform’s new release of next-gen API integrations helps support customers with the tools necessary to engage with target accounts.

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How B2B Organizations Use Social Channels To Connect With Audiences

In the digital world, marketers are turning to social channels for sales reps to interact with and build relationships with customers.

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Formatting Across Social And Digital Platforms: How It’s Done

The challenges and solutions communications professionals are faced with when it comes to managing multiple digital platforms.

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