Button Collaborates With Twilio To Release PostTap SMS
With a projected 7 billion global mobile device users by the year 2024, SMS marketing likewise forecasts major industry growth.
Social & Mobile
Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.
Ayrshare Releases API Capabilities For Expanded Social Platform Library
The software added the capability to publish and manage content for YouTube, Instagram, and Google My Business.
Inmar Intelligence Acquires Aki Technologies, Advances Mobile Advertising
The partnership enables personalized and targeted mobile advertisements designed to boost retail e-commerce sales.
Calix Marketing Cloud Targets Improved ROI With Facebook Integration
The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.
SlickText Launches Personalized, Behavior-Driven AI Solution
Text messages are a massive channel for customer engagement, and Workflows uses AI to streamline and personalize text message campaigns.
Hootsuite Invests In Chatbot Technology With Heyday Acquisition
Chatbots have been a popular tool among businesses to creating automated customer service strategies, growing 15 percent in two years.
Trello And Loom Partner To Bring Asynchronous Teams Video Capabilities
The integration is designed to help teams develop high productivity and engagement as they collaborate remotely.
Sprout Social Study Reveals The Best Times To Post Social Media Content
Research from Sprout Social reveals how by posting content on the right days at the right times can lead to increased reach and engagement.
New Instagram Features Help Marketers Capitalize On Live Audiences
The new Instagram features give marketers more expanded options for producing live and social media content.
Social Selling Is Helping Salespeople Deliver Authentic Interactions
As social selling continues to evolve and mature, it presents opportunities for marketers and salespeople to build personal connections.