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Social & Mobile

Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.

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Social Media Marketing Investment is Going Up, BUT…

Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.

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How Businesses Use Messaging Apps To Create Authentic Conversations

According to Messenger, messaging apps are one of the fastest growing ways that B2B and B2C organizations engage their audiences.

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Terminus Extends LinkedIn Marketing Capabilities With API Integration

The ABM platform’s new release of next-gen API integrations helps support customers with the tools necessary to engage with target accounts.

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Push Notifications: How 78% Of Companies Engage Their Customers

New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.

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How B2B Organizations Use Social Channels To Connect With Audiences

In the digital world, marketers are turning to social channels for sales reps to interact with and build relationships with customers.

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Formatting Across Social And Digital Platforms: How It’s Done

The challenges and solutions communications professionals are faced with when it comes to managing multiple digital platforms.

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