With a projected 7 billion global mobile device users by the year 2024, SMS marketing likewise forecasts major industry growth.
The software added the capability to publish and manage content for YouTube, Instagram, and Google My Business.
The partnership enables personalized and targeted mobile advertisements designed to boost retail e-commerce sales.
The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.
Text messages are a massive channel for customer engagement, and Workflows uses AI to streamline and personalize text message campaigns.
Chatbots have been a popular tool among businesses to creating automated customer service strategies, growing 15 percent in two years.
The integration is designed to help teams develop high productivity and engagement as they collaborate remotely.
Research from Sprout Social reveals how by posting content on the right days at the right times can lead to increased reach and engagement.
The new Instagram features give marketers more expanded options for producing live and social media content.
As social selling continues to evolve and mature, it presents opportunities for marketers and salespeople to build personal connections.