Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.
According to Messenger, messaging apps are one of the fastest growing ways that B2B and B2C organizations engage their audiences.
The ABM platform’s new release of next-gen API integrations helps support customers with the tools necessary to engage with target accounts.
New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.
In the digital world, marketers are turning to social channels for sales reps to interact with and build relationships with customers.
The challenges and solutions communications professionals are faced with when it comes to managing multiple digital platforms.