Piano Acquires Social Marketing Technology SocialFlow
SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.
Social & Mobile
Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.
StatSocial Launches Audience Analytics Upgrades To Silhouette Platform
The newest version of Silhouette helps marketers discover how and when to engage their audiences with social media marketing campaigns.
Lumavate Secures $6 Million, Enhances No-Code App Creation Platform
The solution helps marketers design, publish, and manage multiple apps from a single platform without requiring app development resources.
Mobiz Launches Flagship SMS Marketing Service
The product launch provides a complete suite of SMS marketing capabilities for small and medium-sized businesses.
Pinterest Invests In Content Creator Tools With Vochi Acquisition
As video content becomes more popular, the move helps Pinterest stay competitive with its video creation capabilities.
Wishpond Acquires WinBack To Help Users Recover Lost Revenue
The acquisition empowers Shopify merchants to regain nearly 34 percent of lost sales occurring due to abandoned carts.
Comscore Acquires Social Media Intelligence Platform Shareablee
The combined platform will create one of the world’s most comprehensive digital and social media data analytics tools.
SMS Marketing Startup Mobiz Raises $4 Million In Series A Funding
The text message marketing solution plans to use the investment to drive its product development and global expansion into U.S. markets.
InMobi Adds Appsumer To Boost User Acquisition Strategies
With billions of people around the world using mobile devices, the acquisition helps companies reach their target audiences with their apps.
Social Media Tools for B2B Marketers and Businesses
But there many tools which make scheduling & tracking social media interactions easier for B2B marketers. Here are a few critical options.