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Social & Mobile

Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.

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Calix Marketing Cloud Targets Improved ROI With Facebook Integration

The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.

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SlickText Launches Personalized, Behavior-Driven AI Solution

Text messages are a massive channel for customer engagement, and Workflows uses AI to streamline and personalize text message campaigns.

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Hootsuite Invests In Chatbot Technology With Heyday Acquisition

Chatbots have been a popular tool among businesses to creating automated customer service strategies, growing 15 percent in two years.

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Trello And Loom Partner To Bring Asynchronous Teams Video Capabilities

The integration is designed to help teams develop high productivity and engagement as they collaborate remotely.

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Direct-To-Consumer Retail Report Reveals Trends In E-commerce

The research reveals consumers preferences for in-app advertisements over social media when it comes to engaging with brand products.

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Sprout Social Study Reveals The Best Times To Post Social Media Content

Research from Sprout Social reveals how by posting content on the right days at the right times can lead to increased reach and engagement.

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New Instagram Features Help Marketers Capitalize On Live Audiences

The new Instagram features give marketers more expanded options for producing live and social media content.

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Social Selling Is Helping Salespeople Deliver Authentic Interactions

As social selling continues to evolve and mature, it presents opportunities for marketers and salespeople to build personal connections.

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Your Guide To Creating Effective Marketing Hashtags

Creating the perfect hashtag can seriously elevate your marketing strategy for social media, print, and digital signage.

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Social Media Analytics: The Key To Optimizing Digital Marketing Strategies

With billions of people using social media every day, it is a data reservoir for marketers looking to build strong customer relationships.

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