The research reveals consumers preferences for in-app advertisements over social media when it comes to engaging with brand products.
According to Messenger, messaging apps are one of the fastest growing ways that B2B and B2C organizations engage their audiences.
New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.
This article examines how two technology companies leveraged social media to grow their revenue streams.
What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.
Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.
LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.
The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.