Direct-To-Consumer Retail Report Reveals Trends In E-commerce
The research reveals consumers preferences for in-app advertisements over social media when it comes to engaging with brand products.
Social & Mobile
Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.
How Businesses Use Messaging Apps To Create Authentic Conversations
According to Messenger, messaging apps are one of the fastest growing ways that B2B and B2C organizations engage their audiences.
Push Notifications: How 78% Of Companies Engage Their Customers
New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.
Turning B2B Social Media into a Revenue Builder: Two Examples
This article examines how two technology companies leveraged social media to grow their revenue streams.
Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them
What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?
Should You Be Using Social Media Monitoring or Listening? Both, and Here’s Why
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
Getting the Most Out of B2B Social Media Channels at All Levels of the Marketing Funnel
How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.
Social Media Marketing Investment is Going Up, BUT…
Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.
Current B2B Social Media Marketing Trends
LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.
Marin Software Expands Social Ad Capabilities With TikTok Integration
The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.