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Social & Mobile

Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.

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Current B2B Social Media Marketing Trends

LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.

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Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them

What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?

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Turning B2B Social Media into a Revenue Builder: Two Examples

This article examines how two technology companies leveraged social media to grow their revenue streams.

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Ayrshare Releases API Capabilities For Expanded Social Platform Library

The software added the capability to publish and manage content for YouTube, Instagram, and Google My Business.

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Getting the Most Out of B2B Social Media Channels at All Levels of the Marketing Funnel

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.

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Inmar Intelligence Acquires Aki Technologies, Advances Mobile Advertising

The partnership enables personalized and targeted mobile advertisements designed to boost retail e-commerce sales.

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Should You Be Using Social Media Monitoring or Listening? Both, and Here’s Why

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

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Calix Marketing Cloud Targets Improved ROI With Facebook Integration

The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.

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SlickText Launches Personalized, Behavior-Driven AI Solution

Text messages are a massive channel for customer engagement, and Workflows uses AI to streamline and personalize text message campaigns.

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Hootsuite Invests In Chatbot Technology With Heyday Acquisition

Chatbots have been a popular tool among businesses to creating automated customer service strategies, growing 15 percent in two years.

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