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Social & Mobile

Are you an active Twitter user, or do you take a more conservative approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as those in IT and related positions. Here are some stories which inform a better social media strategy.

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Getting the Most Out of B2B Social Media Channels at All Levels of the Marketing Funnel

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.

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Social Media Marketing Investment is Going Up, BUT…

Social media marketing investment is going up — but marketers’ confidence in their ability to track its ROI isn’t.

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Current B2B Social Media Marketing Trends

LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.

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Marin Software Expands Social Ad Capabilities With TikTok Integration

The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.

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Piano Acquires Social Marketing Technology SocialFlow

SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.

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StatSocial Launches Audience Analytics Upgrades To Silhouette Platform

The newest version of Silhouette helps marketers discover how and when to engage their audiences with social media marketing campaigns.

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Lumavate Secures $6 Million, Enhances No-Code App Creation Platform

The solution helps marketers design, publish, and manage multiple apps from a single platform without requiring app development resources.

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Mobiz Launches Flagship SMS Marketing Service

The product launch provides a complete suite of SMS marketing capabilities for small and medium-sized businesses.

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Pinterest Invests In Content Creator Tools With Vochi Acquisition

As video content becomes more popular, the move helps Pinterest stay competitive with its video creation capabilities.

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Wishpond Acquires WinBack To Help Users Recover Lost Revenue

The acquisition empowers Shopify merchants to regain nearly 34 percent of lost sales occurring due to abandoned carts.

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