LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.
What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?
This article examines how two technology companies leveraged social media to grow their revenue streams.
The software added the capability to publish and manage content for YouTube, Instagram, and Google My Business.
How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.
The partnership enables personalized and targeted mobile advertisements designed to boost retail e-commerce sales.
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.
Text messages are a massive channel for customer engagement, and Workflows uses AI to streamline and personalize text message campaigns.
Chatbots have been a popular tool among businesses to creating automated customer service strategies, growing 15 percent in two years.