B2B Influencer Marketing Poised For Even More Growth In 2021
Throughout 2021, influencer marketing will help B2B organizations create targeted, personal campaigns that customers want to engage with.
Public Relations
Managing a company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles can help.
What Are The Major Differences Between Content Marketing And PR?
Infographic produced by CJG Digital Marketing describes how the two can be both very similar and very different communication styles.
Purechannels Expands To North America After Seeing Record Growth
The sales and marketing company is opening its U.S. headquarters in North Carolina to connect with the North American market on a local level.
Partnering With AI: The Easy And Effective Way To Quality Content
AI is becoming an increasingly popular solution among marketers to help them approach their content challenges.
Lewis Launches New Solution To Help Marketers Optimize Campaigns
The Observa solution analyzes AI, brand reputation, and insights to help marketers create powerful campaigns on multiple channels.
Earned Media And Aligned Channels Are Becoming More Valuable According To New CMO Council Study
The study results explain that by aligning marketing and communications teams, brands can greater emphasize earned media.