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Public Relations

Managing a company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles can help.

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Entravision Acquires 365 Digital, Expands Ad Product And Global Reach

Adding the South African-based 365 Digital helps Entravision further expand its diverse digital advertising solutions around the world.

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Clyde Expands Product Offerings With $41 Million In New Funding

The product lifecycle platform has empowered merchants since its foundations with tools to drive sales and valuable customer experiences.

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Turtl Raises $17 Million In Series A Funding, Enabling U.S. Market Growth

The investment by Octopus Ventures enables Turtl’s growth in global markets, especially in the U.S. which fuels 60 percent of Turtl’s revenue

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Pyxis One Targets Brand Expansion With $17 Million In Series B Funding

The company plans to add over 200 new AI models in the next two years as it looks to develop its product and place in the market.

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Aircall Plans To Expand Product With $120 Million In Series D Funding

With new funding, the global cloud-based phone communications platform advances its valuation to over $1 billion.

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5 Key PR Tracking Tools for B2B Marketers

There are many B2B PR tracking tools to choose from depending upon your company’s objectives: content, analytics, social interaction, etc.

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Ethics Challenges in Technology PR

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Mastering B2B Influencer Relations: 5 Tips you Need to Build Awareness and Increase Impact

Even in their simplest form, B2B influencer relations help to raise awareness and ideally boost sales. Here are some quick tips.

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Current Public Relations Trends in Technology Marketing

Challenges tech marketers face when trying to communicate their messaging to journalists & advice on how to build media relationships.

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360insights Partners With Webinfinity To Drive Channel Engagement

The partnership is designed to improve both company’s strategies and upgrade customized partner experiences.

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