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Public Relations

Managing a company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles can help.

Turtl Raises $17 Million In Series A Funding, Enabling U.S. Market Growth

The investment by Octopus Ventures enables Turtl’s growth in global markets, especially in the U.S. which fuels 60 percent of Turtl’s revenue

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Methods for Building a Global Marketing Strategy (+5 Examples)

From PR to events, here’s everything you need to know about building a global marketing strategy, plus some examples.

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Pyxis One Targets Brand Expansion With $17 Million In Series B Funding

The company plans to add over 200 new AI models in the next two years as it looks to develop its product and place in the market.

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Aircall Plans To Expand Product With $120 Million In Series D Funding

With new funding, the global cloud-based phone communications platform advances its valuation to over $1 billion.

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5 Key PR Tracking Tools for B2B Marketers

There are many B2B PR tracking tools to choose from depending upon your company’s objectives: content, analytics, social interaction, etc.

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Ethics Challenges in Technology PR

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Designing a B2B PR Strategy to Reach Tech Buyers

A well-planned and executed B2B PR strategy should start showing solid results within two to three months.

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What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.

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Harnessing PR as a Technology Manufacturer

Marketing and PR pros in the technology manufacturing space have a lot more to worry about than press releases, media kits, & pitches.

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Mastering B2B Influencer Relations: 5 Tips you Need to Build Awareness and Increase Impact

Even in their simplest form, B2B influencer relations help to raise awareness and ideally boost sales. Here are some quick tips.

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