5 Key PR Tracking Tools for B2B Marketers
There are many B2B PR tracking tools to choose from depending upon your company’s objectives: content, analytics, social interaction, etc.
Public Relations
Managing a company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles can help.
Current Public Relations Trends in Technology Marketing
Challenges tech marketers face when trying to communicate their messaging to journalists & advice on how to build media relationships.
Methods for Building a Global Marketing Strategy (+5 Examples)
From PR to events, here’s everything you need to know about building a global marketing strategy, plus some examples.
What Made Hudl’s Smart Camera Product Launch a Resounding Success?
What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.
Designing a B2B PR Strategy to Reach Tech Buyers
A well-planned and executed B2B PR strategy should start showing solid results within two to three months.
Harnessing PR as a Technology Manufacturer
Marketing and PR pros in the technology manufacturing space have a lot more to worry about than press releases, media kits, & pitches.
Person-Based Ad Solution Influ2 Grows Revenue 167 Percent In 2021
In the past year, the ad marketing company has secured brand partnerships, new funding, and global expansion as it continues to drive growth.
Vested Acquires Creative Digital Marketing Firm Red Lab Technologies
The acquisition combines industry-leading creative campaign strategies with financial industry expertise in one platform.
Influitive Strengthens Advocacy Platform, Acquires PostBeyond
The acquisition combines two industry-leading platforms for customer and employee advocacy and communities.
Kiss PR Introduces Suite Of White-Label Marketing Solutions
The white-label solutions make high-quality, professional marketing strategies accessible for many small to enterprise businesses.