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Marketing Automation

When you're not writing a press release or managing a trade show booth, what do your day-to-day marketing activities include? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas could help your business to more effectively capture the attention of technology professionals.

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ZoomInfo Releases Upgraded Workflows Solution To Automate Operations

By automating day-to-day tasks, Workflows helps organizations scale operations quickly so salespeople can focus on strengthening relationships

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Pattern89 Employs Predictive Insights To Improve Ad Performance

The new features are designed to provide users with enhanced performance insights that power creative ideas and strategies.

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How To Streamline Campaigns With Airtable For Marketing Solution

The solution is designed to analyze data and compile it all in one place to help marketers drive business growth.

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Seismic’s Spring Releases Give Organizations AI Selling Guide

The new releases include powerful AI and CRM driven tools that help organizations become more efficient in the digital-first selling era.

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How B2B Marketers Use AI To Focus On Improving Lead Scoring

When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.

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Integrate Acquires ListenLoop And Launches New Solution To Connect ABM And Demand Gen

The acquisition is designed to help Integrate customers organize their programmatic ABM and demand generation strategies to expedite ROI.

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Nvidia Achieves 89% Account Match Rate With People-Based Approach

As Nvidia aimed to increase sales’ ROI, the company recognized that the traditional spray-and-pray tactics it had relied on for years were actually hindering their growth.

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