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Marketing Automation

When you're not writing a press release or managing a trade show booth, what do your day-to-day marketing activities include? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas could help your business to more effectively capture the attention of technology professionals.

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Bython Media Launches Data Driven AI And ML Platform

Byonic.ai empowers marketing professionals with end-to-end data insights, marketing automation, and ABM tools.

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Contentsquare Invests In Machine Learning, Acquires Upstride

The digital analytics solution invests in innovative digital technologies as a way to deepen machine learning performance.

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Qualtrics Acquires Conversational AI Platform Clarabridge

The acquisition will bring automated customer feedback tools to Qualtrics, helping users understand their customer needs.

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Demand Science Acquires Airborne, Upgrades B2B Sales Capabilities

The acquisition aims to give businesses combined sales and engagement AI solutions, boosting customer ROI.

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SEO.co And DEV.co Team Up To Release SEO Copywriting Tool

Brands need to produce unique and engaging content, which can be more challenging than it seems without a little help.

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One-Eighty CRM Upgrades SMS Capabilities, Integrates With Matador AI

SMS text messages are one of the most efficient ways to engage with customers, earning an 800 percent higher reply rate than email.

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Email Localization in Your Marketing Efforts

Guide to localizing email at scale, plus a story about a Fortune 500 company that improved time to market by 250%.

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New Research: AI Has Changed Business Selling Forever

Gartner released findings to a new study that reveal how artificial intelligence has significantly evolved the way companies do business.

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Navori Labs Releases New Aquaji Software For AI-Driven Analytics

The software is designed to help businesses better understand their consumers through meaningful AI-driven analytics.

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Improving Team Collaboration Leads To Success In All Business Aspects

Effective collaboration tools are essential for marketing teams looking to streamline their business and perform at higher levels.

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