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Marketing Automation

When you're not writing a press release or managing a trade show booth, what do your day-to-day marketing activities include? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas could help your business to more effectively capture the attention of technology professionals.

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Three Ways Your Lead Scoring Models Can Be Improved

Modern lead scoring efforts generally leave room for improvement, but when done right, they can produce effective account based marketing.

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Navori Labs Releases New Aquaji Software For AI-Driven Analytics

The software is designed to help businesses better understand their consumers through meaningful AI-driven analytics.

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Improving Team Collaboration Leads To Success In All Business Aspects

Effective collaboration tools are essential for marketing teams looking to streamline their business and perform at higher levels.

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Facebook Releases AI Tool To Narrow Focus On Relevant Information

New Expire-Span tool helps AI systems think more like humans to decide which information will be most relevant in making decisions.

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Turbonomic Acquisition Empowers IBM’s Cloud ARM Capabilities

The acquisition allows IBM to expand its cloud-based AI solutions and optimize application resource management.

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How ABM Helps Marketers Efficiently Execute One-On-One Strategies

Account-based marketing is one of the most effective ways for marketers to target the right customers and build meaningful relationships.

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RollWorks Releases New ABM Solution To Measure Account Progression

The Journey Stages solution is designed to give marketers leverage on important insights they can use to improve ABM program effectiveness.

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Allbound Aims To Increase Channel Success With Release Of Partner Journey Automation Feature

The new feature is designed to automate activity recommendations so encouraging partners to complete desired actions is streamlined.

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ZINFI Releases Upgrades To Partner Onboarding Automation Capabilities

The updated module is designed to give organizations powerful workflow automation tools to help streamline partner onboarding process.

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Zilliant Releases New App And Upgrades Sales IQ To Empower Users With Improved Insights

The Campaign Manager app and Sales IQ platform supply users with the tools to turn data into insights, and insights into results.

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