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Marketing Automation

When you're not writing a press release or managing a trade show booth, what do your day-to-day marketing activities include? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas could help your business to more effectively capture the attention of technology professionals.

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Your Data is Trying to Tell You Something: AI-Driven Analytics Gives You the Tools to Listen

When data is analyzed in a timely manner, marketers can make decisions that are truly data driven.

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Trellis Acquires Apixibot, Helps Amazon Ecommerce Merchants Boost ROI

One of the top Amazon advertising automation platforms gains new data insights capabilities with the Apixibot acquisition.

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Ingram Micro Cloud Achieves 200 AWS Certifications

Ingram Micro Cloud continues to invest in the latest technology capabilities to provide its associates with professional development tools.

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Want to Perfect Your Marketing Stack? Attend Our Seminar

Discover the elements of building an ideal martech stack as well as what to look for when choosing between technologies.

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6sense Accelerates RevTech And AI Offerings With Fortella Acquisition

The new strategic partnership paves the path for 6sense customers to achieve better revenue and pipeline goals.

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WPP Accelerates Its Growth Strategy With Satalia Addition

Satalia’s AI solutions present opportunity to help WPP grow its overall digital capabilities and workflows.

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Deepen AI Releases New Image And Video Annotation Tools

The features have the power to significantly accelerate annotation processes, reducing it to over half of its normal time.

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Bython Media Launches Data Driven AI And ML Platform

Byonic.ai empowers marketing professionals with end-to-end data insights, marketing automation, and ABM tools.

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Contentsquare Invests In Machine Learning, Acquires Upstride

The digital analytics solution invests in innovative digital technologies as a way to deepen machine learning performance.

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Qualtrics Acquires Conversational AI Platform Clarabridge

The acquisition will bring automated customer feedback tools to Qualtrics, helping users understand their customer needs.

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