How B2B Marketers Use AI To Focus On Improving Lead Scoring
When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.
Marketing Automation
When you're not writing a press release or managing a trade show booth, what do your day-to-day marketing activities include? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas could help your business to more effectively capture the attention of technology professionals.
Three Ways Your Lead Scoring Models Can Be Improved
Modern lead scoring efforts generally leave room for improvement, but when done right, they can produce effective account based marketing.
Sendlane Upgrades SMS And Email Marketing Product Capabilities
The product upgrades enhance Sendlane’s complete suite of SMS, MMS, and email campaign management capabilities.
Conversion Intelligence Platform Unbounce Acquires LeadsRx
The acquisition expands Unbounce’s marketing analytics and attribution capabilities for small and medium-sized businesses.
How Do You Evaluate Your Martech Stack? Tune in to Find Out
Our upcoming webinar will help guide you towards making the most of what you’ve chosen to use to track and automate your B2B marketing efforts.
Technology Buyers’ Expectations for Spending in 2022
We recently conducted market research among tech purchasers to find out what they’re planning to buy in 2022.
Immensitas Secures Pre-Series A Funding For Its Lemnisk Platform
The marketing automation software will target product development and expansion into a growing software technology market with the funding.
Knak Targets Market Growth With New $25 Million Funding Round
The Canadian SaaS platform looks to expand its product capabilities and add nearly 50 new hires to its dynamic team.
Ready to Boost Your Sales with Marketing Automation?
Improve your B2B marketing automation with Salesforce Pardot.
The 2021 Gartner Magic Quadrant is Here
See why Gartner named Salesforce a Leader.