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Event Marketing

Large, in-person technology events are big deals -- often, your customers visit them with the actual goal of striking deals with manufacturers and service providers. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific problem. No matter the event type, it's important you have a strategy to connect with them. Here are some articles to help with that.

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Machine Learning: Main Topic Of The 2021 True Influence Summit

This year’s virtual summit focuses on how marketers can use artificial intelligence to turn B2B data into revenue.

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Three Ways To Optimize Your ABM Strategy Using Events

Events present businesses with key opportunities to engage with and create relationships with prospects and customers.

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LinkedIn Targets Virtual Event Solution With Integration Of ‘Live’ and ‘Events’

The unified offerings are designed to help users engage their prospects and customers through virtual events solutions.

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ON24’s New Virtual Conference Platform Helps Companies Host Large Virtual Events

The solution’s tools, templates and analytics support organizations looking to build meaningful and interactive large-scale virtual events.

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Alyce Raises $30M In Series B Funding

Alyce will invest in its sales and customer support strategies, aiming to help companies take a more recipient-first approach when leveraging its gifting capabilities.

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