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Event Marketing

Large, in-person technology events are big deals -- often, your customers visit them with the actual goal of striking deals with manufacturers and service providers. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific problem. No matter the event type, it's important you have a strategy to connect with them. Here are some articles to help with that.

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Events.com Helps Brands Host Virtual And Hybrid Events In 2021

The event management and registration platform aims to help brands streamline the organization of virtual and hybrid events.

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3 Tips To Successfully Implementing And Hosting Engaging Virtual Events

With 91 percent of global event organizers continuing virtual events even after in-person returns, hosting engaging virtual events is a necessity.

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How To Grab And Sustain Customer Engagement In Virtual Experiences

Relating to customers in creative and meaningful ways is becoming increasingly essential for capturing and holding audience attention.

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Precision Partnering B2BMX Virtual Conference Focuses On Improved ABM Strategies

The virtual conference will host sessions and presentations that focus on how marketers can improve their relationships with target accounts.

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Here are Some Adobe Summit 2021 Highlights for Tech Marketers

These Adobe Summit 2021 highlights can help B2B tech marketers make better, more personalized connections with their audience.

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B2B Marketers Explore What The Ideal Hybrid Event Model Looks Like

Event marketing experts examine the new normals of event marketing and how virtual and physical can be combined to make memorable experiences.

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Marketing Operations Is Key To Unlocking Improved Event Results

Marketing operations teams are becoming increasingly influential in their organization’s deployment of data when creating event strategies.

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Virtual Events Help Marketers Increase Audience Reach In 2020

By adapting to virtual events, marketers were able to reach wider audiences and expand their engagement tools during the pandemic.

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New Report: Fewer Than 20% Of B2B Marketers Can Attribute Event Spend To Revenue

According to a new study by Certain and Heinz Marketing, B2B marketers tend to struggle with maximizing performance-based event metrics.

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Attendify Launches New Virtual Live-Streaming Solution

The new service empowers marketers with the tools and analytics to create engaging live-streamed virtual events.

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