How AtlasIED Created a Lead-Generating Virtual Event
This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.
Event Marketing
Large, in-person technology events are big deals -- often, your customers visit them with the actual goal of striking deals with manufacturers and service providers. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific problem. No matter the event type, it's important you have a strategy to connect with them. Here are some articles to help with that.
Maximizing the ROI from Virtual Events
What can B2B businesses do to maximize the ROI of producing virtual events & webinars? Here are some tips for marketers.
Hopin Acquires Attendify, Aims To Integrate Digital And Event Marketing
Since the company was founded in 2019, Hopin has grown its customer base to over 100,000 and made five strategic acquisitions.
What Do Technology Buyers Want from Virtual Events?
It’s important to deliver on virtual events once you’ve convinced attendees to give their time. Here are tech buyers’ preferences.
Use These B2B Virtual Event Ideas to Tell a Better Brand Story
Why B2B virtual events provide a great medium for telling stories about businesses and customers and some solid ideas for marketers.
VRdirect Studio Update Enables Enterprises With Easy-To-Use VR Tools
The update streamlines virtual reality strategies by making VR experiences easy to create and valuable to engage with.
These Tech Innovations Make Hybrid and Virtual Events Better
Thanks to the latest in tech innovations, we can finally re-imagine the future of hybrid and virtual events.
Marketers Focus On Segment-Specific And ABM Marketing At B2BMX
The B2BMX Next-Level ABM conference turns its attention to how businesses can successfully implement segment-specific or ABM strategies.
B2BMX Conference Explores ABM And Segment-Specific Initiatives
The conference aims to discuss actionable information on how channel marketers can initiate and upgrade segment-ready ecosystems.
#B2BMX Day 3: Engaging Key Accounts With Personalized ABM
#B2BMX: Next Level ABM explained the opportunities businesses have to engage key accounts with engaging content and events.