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Event Marketing

Large, in-person technology events are big deals -- often, your customers visit them with the actual goal of striking deals with manufacturers and service providers. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific problem. No matter the event type, it's important you have a strategy to connect with them. Here are some articles to help with that.

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B2B Virtual Event Tools and Software

Let’s take a look at a few solutions that will help, no matter what kind of B2B webinar or event you’re planning.

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Current Trends in B2B Virtual Events

What’s up-and-coming in the world of webinars? These B2B virtual event trends were gathered from marketers who specialize in them.

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Leveraging Virtual Events for Successful B2B Marketing Strategies

Although the event industry will push hard for hybrid events, virtual events will continue to lead the way in 2021.

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How AtlasIED Created a Lead-Generating Virtual Event

This article provides an example of how to generate quality leads by creating virtual events that fully engage prospects.

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Maximizing the ROI from Virtual Events

What can B2B businesses do to maximize the ROI of producing virtual events & webinars? Here are some tips for marketers.

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Hopin Acquires Attendify, Aims To Integrate Digital And Event Marketing

Since the company was founded in 2019, Hopin has grown its customer base to over 100,000 and made five strategic acquisitions.

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What Do Technology Buyers Want from Virtual Events?

It’s important to deliver on virtual events once you’ve convinced attendees to give their time. Here are tech buyers’ preferences.

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Use These B2B Virtual Event Ideas to Tell a Better Brand Story

Why B2B virtual events provide a great medium for telling stories about businesses and customers and some solid ideas for marketers.

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VRdirect Studio Update Enables Enterprises With Easy-To-Use VR Tools

The update streamlines virtual reality strategies by making VR experiences easy to create and valuable to engage with.

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These Tech Innovations Make Hybrid and Virtual Events Better

Thanks to the latest in tech innovations, we can finally re-imagine the future of hybrid and virtual events.

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