Folloze’s New Program Empowers B2B Marketers To Fuel Long Term Growth
The Account-Based Experience Masterclass program is designed to help marketers improve their skills and create more personalized experiences.
Demand Generation
Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.
How Aircall Used SalesLoft’s Platform To Enhance Cadence And Conversion
The sales engagement platform helped Aircall better understand their ICP and led to improved cadence management and conversion rates.
5 Trends Altering The Future Of Demand Gen Marketing In 2021
With digital strategies taking over the business world, these 5 trends have secured their important place in marketing strategies for 2021.
How To Adapt Your B2B Marketing Strategies During A Pandemic
10 ways that B2B can adjust their marketing strategies to be highly successful, even during an unpredictable global pandemic.
Demandbase Launches New Solution To Targeting And Engaging Accounts With Ads
Targeting Solution is designed to take advantage of AI and intent data to help B2B marketers enhance advertising strategies.
How To Hit Revenue Generation And Account Retention Goals By Shifting To ABM Strategies
ABM programs grew faster than ever in 2020, and they are poised to be a major contributor to revenue generation in 2021 and beyond.
How B2B Marketers Are Supporting Demand Gen By Adopting ABM
Successful B2B strategies in today’s business world requires impactful harmonization between ABM and demand generation efforts.
6sense Achieves Sales Goals With Customer-Centric Onboarding Videos
In order to meet their ambitious growth goals, 6sense needed to improve its sales capability at scale, starting with the onboarding process.
Roderick Jefferson Releases Book Outlining The Next Phase Of Sales Enablement
In the book, Jefferson delves into the best practices of fueling the conversation economy, including how to navigate the challenges that companies face when designing, deploying, measuring and iterating a sales enablement strategy.
LeadsRx Ecosystem Attribution Aims To Enhance Collaborative Marketing Relationships
LeadsRx Ecosystem Attribution allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone.