How To Build And Grow Successful B2B Tech Partner Programs
Preseetha Pettigrew describes tips and tricks on how to build and grow B2B tech partner programs that drive revenue.
Demand Generation
Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.
How To Improve Your B2B Attribution Strategies In 11 Steps
When done correctly, B2B attribution can help businesses shorten sales cycles and improve accuracy and effectiveness of marketing campaigns.
Demandbase Expands B2B Data Solution Suite With New Acquisitions
The acquisition will help the companies combine their sales, marketing, and data resources to construct a single, powerful solution.
Insights And Tips: How To Connect With Audiences At A Personal Level
Experts discuss best practices for creating scaled and effective personalization that can boost new ABM campaigns.
New ZoomInfo Partner Program Grants Users Customized Engagements
The Partner Program is designed to support ZoomInfo users with the most personalized business engagements and additional assigned CAMs.
Vaughn Aust Named New COO Of Spark Your Channel Platform Provider
The marketing and sales enablement platform has named Aust its new Chief Operating Officer to lead sales, product, and customer service teams.
How To Improve Lead Generation And Demand With Influencer Programs
Influencer marketing has exponentially grown in recent years as one of the most effective strategies for engaging target audiences.
The 9 Step ABM Strategy To Improving Relationships With Customers
By using ABM strategies, marketers build personal relationships that help efficiently target their customers who are most likely to buy.
The Future Of B2B Sales And Marketing: Building A Trustworthy Brand
Building a trusted brand not only helps marketers build better relationships with their customers, but it also directly impacts revenue.
Field Marketers Use Digital Events And Direct Mail To Fill Gaps Caused By COVID-19
With in-person events experiencing mass cancellations, marketers are forced to adapt to more digitalized event strategies.