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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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Why B2B Marketers Should Be More Like B2C

Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.

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The Value of Intent-Based Marketing for Reaching Tech Pros

We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.

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Developing a Framework for Agile New Product Development

An agile new product development process helps you to eliminate most of the risks which come with launching something new.

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6sense Acquires Slintel, Targets Innovative Revenue Growth Capabilities

The acquisition, 6sense’s second major move in just over a month, significantly impacts user revenue growth capabilities.

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Tips for Building a B2B Software Marketing Strategy

We recently asked several marketers their opinion on how to form better software marketing campaigns. Here’s what they told us.

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Oracle Releases Fusion Marketing, Automates Lead Opportunities

The solution equips marketers with the tools to upgrade campaign performance and automate lead generation and qualification.

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Plannuh Executives Release Second Edition “The Next CMO” Guidebook

The guidebook explores topics designed to help future marketing executives create more effective strategies and become better leaders.

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Mailchimp Acquired By Intuit To Empower Small Businesses

20 percent of small businesses fail within just the first year, many due to not having the resources to attract and retain customers.

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Outreach Launches New Sales Engagement Products

The sales engagement platform has released three new products to help businesses engage with customers and control their revenue cycle.

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ZoomInfo And LeanData Form Strategic Lead Accelerating Partnership

The integration is designed to speed up accurate leads and actions that contribute to driving revenue generation.

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