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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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How The End of Remarketing Will Impact Your B2B Company

We dive deep into how the end of retargeting, or remarketing, will impact your business’s B2B marketing efforts.

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Vendasta Acquires MatchCraft, Upgrades Ad Technology

The acquisition combines MatchCraft’s top ad tech platform with Vendasta’s all-in-one selling platform and marketplace of products.

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Emerging B2B Marketing Tools

Marketers say these B2B tools are becoming more useful in their work — and they might be able to help your department in 2022.

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Building Communities in the Tech Pro Space

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups.

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MeritB2B And True Influence Merge, Empower B2B Marketing Strategies

The new partnership combines two B2B focused providers of full funnel data, ABM, and marketing strategies.

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Technology Marketing Predictions for 2022

What tactics will be front-and-center in the B2B technology marketing space? Here are some thoughts about what 2022 has in store.

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Optimizely Optimizes B2B Site Search With Bridgeline Partnership

The partnership will be used to expand site search capabilities for B2B buyers and industry-leading enterprises.

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2022 Technology Marketing Trends: What’s Next for Tech Marketing Pros?

Key trends for technology marketing pros to look for in 2022 with a key emphasis on the importance of data analytics and buyer engagement.

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Conductor’s $150 Million Funding Drives Organic Marketing Growth

The company’s first funding since buying itself from WeWork aims to expand organic marketing capabilities in multiple industries.

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Tools to Use: B2B Intent Driven Marketing

Here are a few intent-driven marketing tools for B2B companies targeting technology purchasers.

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