How The End of Remarketing Will Impact Your B2B Company
We dive deep into how the end of retargeting, or remarketing, will impact your business’s B2B marketing efforts.
Demand Generation
Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.
Vendasta Acquires MatchCraft, Upgrades Ad Technology
The acquisition combines MatchCraft’s top ad tech platform with Vendasta’s all-in-one selling platform and marketplace of products.
Emerging B2B Marketing Tools
Marketers say these B2B tools are becoming more useful in their work — and they might be able to help your department in 2022.
Building Communities in the Tech Pro Space
The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups.
MeritB2B And True Influence Merge, Empower B2B Marketing Strategies
The new partnership combines two B2B focused providers of full funnel data, ABM, and marketing strategies.
Technology Marketing Predictions for 2022
What tactics will be front-and-center in the B2B technology marketing space? Here are some thoughts about what 2022 has in store.
Optimizely Optimizes B2B Site Search With Bridgeline Partnership
The partnership will be used to expand site search capabilities for B2B buyers and industry-leading enterprises.
2022 Technology Marketing Trends: What’s Next for Tech Marketing Pros?
Key trends for technology marketing pros to look for in 2022 with a key emphasis on the importance of data analytics and buyer engagement.
Conductor’s $150 Million Funding Drives Organic Marketing Growth
The company’s first funding since buying itself from WeWork aims to expand organic marketing capabilities in multiple industries.
Tools to Use: B2B Intent Driven Marketing
Here are a few intent-driven marketing tools for B2B companies targeting technology purchasers.