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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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Building Communities in the Tech Pro Space

The benefits of building & joining communities of customers, employees, vendors, partners, industry associations, & civic groups.

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MeritB2B And True Influence Merge, Empower B2B Marketing Strategies

The new partnership combines two B2B focused providers of full funnel data, ABM, and marketing strategies.

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Technology Marketing Predictions for 2022

What tactics will be front-and-center in the B2B technology marketing space? Here are some thoughts about what 2022 has in store.

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Optimizely Optimizes B2B Site Search With Bridgeline Partnership

The partnership will be used to expand site search capabilities for B2B buyers and industry-leading enterprises.

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2022 Technology Marketing Trends: What’s Next for Tech Marketing Pros?

Key trends for technology marketing pros to look for in 2022 with a key emphasis on the importance of data analytics and buyer engagement.

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Conductor’s $150 Million Funding Drives Organic Marketing Growth

The company’s first funding since buying itself from WeWork aims to expand organic marketing capabilities in multiple industries.

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Tools to Use: B2B Intent Driven Marketing

Here are a few intent-driven marketing tools for B2B companies targeting technology purchasers.

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Where Tech Buyers Go for Product Information

We surveyed technology buyers to learn where they go for technology product information so that you can better target customers.

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How Intent-Driven Marketing Can Help Your B2B Businesses Grow

How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.

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Chili Piper Launches Distro To Automate Lead Routing Processes

Manual lead routing is time consuming and can lead to missed sales opportunities. Distro automates the process to arrange instant follow ups.

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