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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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Tools to Use: B2B Intent Driven Marketing

Here are a few intent-driven marketing tools for B2B companies targeting technology purchasers.

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Where Tech Buyers Go for Product Information

We surveyed technology buyers to learn where they go for technology product information so that you can better target customers.

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How Intent-Driven Marketing Can Help Your B2B Businesses Grow

How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.

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Chili Piper Launches Distro To Automate Lead Routing Processes

Manual lead routing is time consuming and can lead to missed sales opportunities. Distro automates the process to arrange instant follow ups.

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Why B2B Marketers Should Be More Like B2C

Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.

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The Value of Intent-Based Marketing for Reaching Tech Pros

We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.

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Developing a Framework for Agile New Product Development

An agile new product development process helps you to eliminate most of the risks which come with launching something new.

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6sense Acquires Slintel, Targets Innovative Revenue Growth Capabilities

The acquisition, 6sense’s second major move in just over a month, significantly impacts user revenue growth capabilities.

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Tips for Building a B2B Software Marketing Strategy

We recently asked several marketers their opinion on how to form better software marketing campaigns. Here’s what they told us.

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Oracle Releases Fusion Marketing, Automates Lead Opportunities

The solution equips marketers with the tools to upgrade campaign performance and automate lead generation and qualification.

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