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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.

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Turning Your Website into a Tech Pro Lead Gen Machine

Improve your B2B lead generation website design with the following pieces of advice from those who also target tech pros.

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Using the Top B2B Video Channels to Reach Customers and Achieve High Viewership

Tactics tech marketers can use to leverage the top three B2B video channels & make sure the videos they produce achieve high viewership.

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Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools

oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.

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Metadata Enhances Demand Gen Platform, Granted Two New Patents

The B2B demand generation platform will use the patents to advance its product capabilities and automation features.

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Mention Me Raises $25 Million, Expands Referral Marketing Platform

The funding allows the customer referral platform to expand its product innovations and further expand into new markets, especially the U.S.

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B2B Intent-Driven Marketing Trends for 2022

A shift to intent-driven marketing in B2B is well underway, & efforts are being directed toward people whose behavior indicates they’ll buy.

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How The End of Remarketing Will Impact Your B2B Company

We dive deep into how the end of retargeting, or remarketing, will impact your business’s B2B marketing efforts.

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Vendasta Acquires MatchCraft, Upgrades Ad Technology

The acquisition combines MatchCraft’s top ad tech platform with Vendasta’s all-in-one selling platform and marketplace of products.

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Emerging B2B Marketing Tools

Marketers say these B2B tools are becoming more useful in their work — and they might be able to help your department in 2022.

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