How Intent-Driven Marketing Can Help Your B2B Businesses Grow
How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.
Demand Generation
Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.
Why B2B Marketers Should Be More Like B2C
Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.
The Value of Intent-Based Marketing for Reaching Tech Pros
We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.
What Made Hudl’s Smart Camera Product Launch a Resounding Success?
What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.
Turning Your Website into a Tech Pro Lead Gen Machine
Improve your B2B lead generation website design with the following pieces of advice from those who also target tech pros.
Using the Top B2B Video Channels to Reach Customers and Achieve High Viewership
Tactics tech marketers can use to leverage the top three B2B video channels & make sure the videos they produce achieve high viewership.
Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools
oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.
Metadata Enhances Demand Gen Platform, Granted Two New Patents
The B2B demand generation platform will use the patents to advance its product capabilities and automation features.
Mention Me Raises $25 Million, Expands Referral Marketing Platform
The funding allows the customer referral platform to expand its product innovations and further expand into new markets, especially the U.S.
B2B Intent-Driven Marketing Trends for 2022
A shift to intent-driven marketing in B2B is well underway, & efforts are being directed toward people whose behavior indicates they’ll buy.