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Demand Generation

Chances are you have to prove your marketing department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from sources like feedback from an existing customer. The resources in these demand generation-related articles will help you paint a full picture of the effectiveness of your marketing.

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How Intent-Driven Marketing Can Help Your B2B Businesses Grow

How B2B purpose driven marketing helps businesses increase revenue by increasing the quality of sales leads & landing-page conversion.

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Why B2B Marketers Should Be More Like B2C

Elevating your B2B marketing messaging above “my thing solves your problem cheaply” requires a better understanding of the B2C world.

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The Value of Intent-Based Marketing for Reaching Tech Pros

We examine B2B intent-based marketing strategies and the value the approach provides businesses converting prospects into customers.

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What Made Hudl’s Smart Camera Product Launch a Resounding Success?

What made this technology product launch so successful? Mainly, a PR strategy that wasn’t afraid to embrace old and new media alike.

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Turning Your Website into a Tech Pro Lead Gen Machine

Improve your B2B lead generation website design with the following pieces of advice from those who also target tech pros.

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Using the Top B2B Video Channels to Reach Customers and Achieve High Viewership

Tactics tech marketers can use to leverage the top three B2B video channels & make sure the videos they produce achieve high viewership.

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Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools

oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.

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Metadata Enhances Demand Gen Platform, Granted Two New Patents

The B2B demand generation platform will use the patents to advance its product capabilities and automation features.

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Mention Me Raises $25 Million, Expands Referral Marketing Platform

The funding allows the customer referral platform to expand its product innovations and further expand into new markets, especially the U.S.

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B2B Intent-Driven Marketing Trends for 2022

A shift to intent-driven marketing in B2B is well underway, & efforts are being directed toward people whose behavior indicates they’ll buy.

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