The “market basket” style innovations are designed to enhance Acquia’s CDP with machine learning and data analytics features.
The acquisition helps marketing and customer experience teams streamline their data integration strategies.
The logistics and package delivery technology company aims to expand from 14 to 50 markets in the United States in 2022.
With a valuation of $21 billion, the investment helps secure the experience management solution’s spot at the top of the market.
The $65 million funding by multiple enterprise and individual investors will help the company develop its product and expand its team.
The Next-Best-Action Customer Journeys feature helps marketers deliver personalized and relevant customer experiences.
Convergence of tech & marketing means brand loyalty is no longer built on product quality & demand. A better B2B user experience is required.
The fully-integrated platform will empower financial technology companies to deliver elite digital customer service.
Customer data guides marketers towards having better communication with prospective and existing clients.
Digital experience & customer relationship management teams are often viewed as different breeds. But that’s where CRM comes in.