Acquia Releases Machine Learning Features To Upgrade Its CDP
The “market basket” style innovations are designed to enhance Acquia’s CDP with machine learning and data analytics features.
Customer Experience
If you're tasked with overseeing the experience your customers have with your company, how do you keep track of everything at once? From the design of your webpage to the urgent call with a customer, your overall Customer Experience (CX) may be difficult to manage -- but not impossible. Check out some of the CX-related stories below.
mParticle Acquires Indicative, Upgrades Customer Data Capabilities
The acquisition helps marketing and customer experience teams streamline their data integration strategies.
Veho Raises $125 Million To Expand Into New U.S. Markets
The logistics and package delivery technology company aims to expand from 14 to 50 markets in the United States in 2022.
Top Customer Experience Platform Genesys Raises $580 Million
With a valuation of $21 billion, the investment helps secure the experience management solution’s spot at the top of the market.
Forethought Upgrades Digital Customer Service With Series C Funding
The $65 million funding by multiple enterprise and individual investors will help the company develop its product and expand its team.
Pega Announces New AI Omnichannel Marketing Feature
The Next-Best-Action Customer Journeys feature helps marketers deliver personalized and relevant customer experiences.
Empowering Customers to Boost B2B User Experience
Convergence of tech & marketing means brand loyalty is no longer built on product quality & demand. A better B2B user experience is required.
Gila And Q2 Partner Up To Enhance Digital Customer Experiences
The fully-integrated platform will empower financial technology companies to deliver elite digital customer service.
List Hygiene and Email Change Of Address: Why They’re Important
Customer data guides marketers towards having better communication with prospective and existing clients.
CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It
Digital experience & customer relationship management teams are often viewed as different breeds. But that’s where CRM comes in.