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Customer Experience

If you're tasked with overseeing the experience your customers have with your company, how do you keep track of everything at once? From the design of your webpage to the urgent call with a customer, your overall Customer Experience (CX) may be difficult to manage -- but not impossible. Check out some of the CX-related stories below.

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Customer Experience Marketing Trends for B2B Companies

For brands to improve their B2B customer experience, they should remember the various ways they can put their customers’ needs first.

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Improving B2B Customer Experience: It’s NOT Just Customer Service

ALL customer service is part of customer experience, so here are some tips for improving your overall B2B customer experience journey.

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Our B2B Customer Experience Report Reveals Tech Buyer Expectations

This B2B customer experience report will help you make more informed decisions about how you present your products to technology buyers.

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Stand Out from Competitors Through Better B2B Customer Experience

Advice from marketing experts on how to create better B2B customer experiences that help businesses stand out from their competition.

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Identifying Which B2B Client Testimonials That Will Have the Most Impact

Choosing the right B2B success stories helps convey trust to your target buyers. Here’s how tech marketers should go about it.

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How To Build Stronger Customer Relationships With ABM Strategies

These nine tips provide the outline for how ABM is one of the most valuable strategies to targeting meaningful customer interactions.

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Acquia Releases Machine Learning Features To Upgrade Its CDP

The “market basket” style innovations are designed to enhance Acquia’s CDP with machine learning and data analytics features.

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mParticle Acquires Indicative, Upgrades Customer Data Capabilities

The acquisition helps marketing and customer experience teams streamline their data integration strategies.

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Veho Raises $125 Million To Expand Into New U.S. Markets

The logistics and package delivery technology company aims to expand from 14 to 50 markets in the United States in 2022.

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Top Customer Experience Platform Genesys Raises $580 Million

With a valuation of $21 billion, the investment helps secure the experience management solution’s spot at the top of the market.

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