Your Guide To Increasing Prospect Conversions And Engagement
When it comes to content strategies, personalization and high value actions pave the path to more engagements and conversions.
Content Marketing
Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.
Podcast-As-A-Service Program from March Communications
With 44 million Americans listening to podcasts regularly, B2B marketers can target buyers across demographics in a relevant way.
These Marketers Amplified and Disrupted the Industry
Winners were recognized for their standout marketing across categories like The Thinker, The Amplifier, and The Disruptor.
4 Ways To Boost Content Marketing Initiatives Using Distribution Strategies
Monumental Shift founder Andrew Davis describes how enhancing distribution and promotion strategies is key to building better content.
Brightcove Launches Campaign Tool Designed To Streamline Video Marketing Measurement
Brightcove Campaign is targeted toward large global demand gen or outbound marketing teams in a variety of industries and verticals, who are focused on pipeline generation, campaign attribution and campaign reach and impact.