Content Creation Collaboration: GatherContent Releases New Features
GatherContent’s new features help companies save time and money in the ways they organize and manage high volume content production.
Content Marketing
Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.
iContact Acquires Moz In SEO And Email Campaign Merger
The move brings new SEO capabilities to iContact’s email marketing platform, expanding its offerings to consumers.
Is Marketing Asset Chaos Costing You Money?
80% of marketing professionals feel “understaffed and overloaded” by asset management. Check out the top three risks your business could face from asset chaos.
Ingram Micro Cloud Releases Marketplace-As-A-Service Solution
The model allows users to strengthen cloud marketplace capabilities to streamline product sales and management.
Sitecore Releases New SaaS Platform Experience Edge
The solution gives marketers the flexibility to create and manage content that is optimized for their brand marketing strategy.
New Research Reveals Why ABM Is The Business Opportunity of 2021
Research shows that by prioritizing these five points, companies can develop a highly effective ABM strategy for 2021 and the future.
Campaign Monitor Joins With Salesforce To Empower Email Campaigns
The email marketing software joins Salesforce CRM to create an all-inclusive app for launching and monitoring campaigns.
Creating B2B Blog Content That Stands Out
Strategies for producing B2B blog content that reaches the target audience and delivers the right messaging to gain their attention.
What the End of Third Party Cookies Means for Marketing
Pros from a variety of technology-based industries share their thoughts on what effects the end of third party cookies will have on marketing.
The 5-Step B2B Video Content Guide To Reach Technology Pros
Where should you get started with B2B video content creation? It’s a loaded question, but here are some reliable tips.