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Content Marketing

Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.

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Most Effective B2B Content Types for Lead Generation

Different B2B content types will increase the number of leads that marketers can generate and improve lead quality.

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Use These B2B Content Marketing Tools

We’ve highlighted a few useful B2B content marketing tools that will make tech marketers’ lives that much easier.

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How B2B Content Marketing Helps Close Sales

Better B2B content marketing will help you close more sales. Here are some modern best practices.

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This is the Type of B2B Content Technology Buyers Want to See

We asked technology purchasers about their specific B2B content preferences. This is what they told us.

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Brainlabs Adds Creative Ad Platform Consumer Acquisition

The acquisition enhances Brainlabs’ ability to facilitate high-performing creative advertising features for multiple top brands.

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Gupshup Releases WhatsApp-Based E-commerce Solution

The new solution will help thousands of brands around the world set up digital “storefronts” using WhatsApp.

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Extending the Life of Your B2B Marketing Content

In order to maximize the results of your existing B2B marketing content, you should consider these tips from fellow marketers.

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Spotify Acquires Podcast Management Platform Whooshkaa

The global audio content giant is investing in its continued growth as a leading podcast listening platform.

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Vloggi And SnapSea Team Up To Empower User-Generated Content

User-generated content is an highly affordable and engaging way for brands to tell visual stories on digital platforms.

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Yes, TikTok Might be a Valuable Medium for Your B2B Business

There’s a lot of misunderstanding surrounding the viral video platform, TikTok, and it’s usefulness to B2B marketing.

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