Most Effective B2B Content Types for Lead Generation
Different B2B content types will increase the number of leads that marketers can generate and improve lead quality.
Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.
Different B2B content types will increase the number of leads that marketers can generate and improve lead quality.
We’ve highlighted a few useful B2B content marketing tools that will make tech marketers’ lives that much easier.
Better B2B content marketing will help you close more sales. Here are some modern best practices.
We asked technology purchasers about their specific B2B content preferences. This is what they told us.
The acquisition enhances Brainlabs’ ability to facilitate high-performing creative advertising features for multiple top brands.
The new solution will help thousands of brands around the world set up digital “storefronts” using WhatsApp.
In order to maximize the results of your existing B2B marketing content, you should consider these tips from fellow marketers.
The global audio content giant is investing in its continued growth as a leading podcast listening platform.
User-generated content is an highly affordable and engaging way for brands to tell visual stories on digital platforms.
There’s a lot of misunderstanding surrounding the viral video platform, TikTok, and it’s usefulness to B2B marketing.