MessageGears And Phrasee Partner, Create Optimized Marketing Solution
Global brands using the integrated solution can, on average, expect 10 percent increases in their email open rates.
Content Marketing
Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.
Writing Better Subject Lines for Tech Buyers
Writing B2B subject lines that target technology buyers may actually be easier than in the B2C space – IT folks want it simple and direct.
Most Effective B2B Content Types for Lead Generation
Different B2B content types will increase the number of leads that marketers can generate and improve lead quality.
Use These B2B Content Marketing Tools
We’ve highlighted a few useful B2B content marketing tools that will make tech marketers’ lives that much easier.
How B2B Content Marketing Helps Close Sales
Better B2B content marketing will help you close more sales. Here are some modern best practices.
This is the Type of B2B Content Technology Buyers Want to See
We asked technology purchasers about their specific B2B content preferences. This is what they told us.
Brainlabs Adds Creative Ad Platform Consumer Acquisition
The acquisition enhances Brainlabs’ ability to facilitate high-performing creative advertising features for multiple top brands.
Gupshup Releases WhatsApp-Based E-commerce Solution
The new solution will help thousands of brands around the world set up digital “storefronts” using WhatsApp.
Extending the Life of Your B2B Marketing Content
In order to maximize the results of your existing B2B marketing content, you should consider these tips from fellow marketers.
Spotify Acquires Podcast Management Platform Whooshkaa
The global audio content giant is investing in its continued growth as a leading podcast listening platform.