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Content Marketing

Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.

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Latest B2B Video Marketing Trends That Help Tech Companies Reach Bigger Audiences

Current and future B2B video marketing trends and tips for how tech markets can produce videos to inform and entertain audiences.

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Convincing Yourself That B2B Video Marketing Content is Worth It

RoseWater Energy’s B2B video marketing content took some convincing, but founder says he couldn’t imagine forgoing it now.

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What Tech Pros Really Think of Your B2B Video Marketing

Is your B2B video marketing strategy working? Here’s what tech professionals think of the videos they’ve seen.

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Using the Top B2B Video Channels to Reach Customers and Achieve High Viewership

Tactics tech marketers can use to leverage the top three B2B video channels & make sure the videos they produce achieve high viewership.

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The Role of Video in B2B Email Campaigns

The role of videos in B2B email campaigns and how to set up videos within emails so they generate high readership rates.

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B2B Email Marketing Trends in 2022

B2B email marketing trends need to change to ensure personalized sends that are designed to engage the recipient.

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A Humanized Account-Based Marketing Approach for B2B Companies

Why should B2B businesses adopt a “humanized account-based marketing” approach that is buyer-focused?

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2022 Trends in B2B Content Marketing

B2B marketers tell us what they’re doing to better-target customers through better B2B marketing content creation.

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MessageGears And Phrasee Partner, Create Optimized Marketing Solution

Global brands using the integrated solution can, on average, expect 10 percent increases in their email open rates.

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Writing Better Subject Lines for Tech Buyers

Writing B2B subject lines that target technology buyers may actually be easier than in the B2C space – IT folks want it simple and direct.

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