Video’s Importance in B2B Marketing
Video is perfect for keeping customers warm and piquing the interest of leads. After watching your videos, buyers will be eager to stay connected.
Content Marketing
Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.
Tools to Use: B2B Video Marketing
These tools for your B2B video marketing efforts will improve your process from planning to publishing and sharing.
Latest B2B Video Marketing Trends That Help Tech Companies Reach Bigger Audiences
Current and future B2B video marketing trends and tips for how tech markets can produce videos to inform and entertain audiences.
Convincing Yourself That B2B Video Marketing Content is Worth It
RoseWater Energy’s B2B video marketing content took some convincing, but founder says he couldn’t imagine forgoing it now.
What Tech Pros Really Think of Your B2B Video Marketing
Is your B2B video marketing strategy working? Here’s what tech professionals think of the videos they’ve seen.
Using the Top B2B Video Channels to Reach Customers and Achieve High Viewership
Tactics tech marketers can use to leverage the top three B2B video channels & make sure the videos they produce achieve high viewership.
The Role of Video in B2B Email Campaigns
The role of videos in B2B email campaigns and how to set up videos within emails so they generate high readership rates.
B2B Email Marketing Trends in 2022
B2B email marketing trends need to change to ensure personalized sends that are designed to engage the recipient.
A Humanized Account-Based Marketing Approach for B2B Companies
Why should B2B businesses adopt a “humanized account-based marketing” approach that is buyer-focused?
2022 Trends in B2B Content Marketing
B2B marketers tell us what they’re doing to better-target customers through better B2B marketing content creation.