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Content Marketing

Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.

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Blackbaud Forms Email Marketing Partnership With Campaign Monitor

The partnership is designed to help social good organizations take advantage of advanced email marketing templates and strategies.

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Calix And HubSpot Join Forces To Make Omnichannel Marketing Solution

The two industry leaders integrate to help users create more effective marketing campaigns and earn higher ROI.

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Pixlee TurnTo Announces Influencer Relationship Management Platform

Pixlee for Creators helps brands discover new ways to employ, measure, and advance their influencer content strategies.

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Rock Content Secures Series B Funding To Help Boost Content Marketing

The solution helps its users take advantage of the tremendous advantages of an effective content marketing strategy.

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Wistia Launches Animated Series To Teach Marketers Content Strategies

The resource presents valuable marketing knowledge and tips in an engaging animated format to help develop new B2B content strategies.

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Reachdesk Secures $43 Million In Series B Funding To Expand Product

The gifting platform plans to continue enabling the massive growth it has experienced in the past few years.

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Tips for Building a B2B Software Marketing Strategy

We recently asked several marketers their opinion on how to form better software marketing campaigns. Here’s what they told us.

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PlayOn Content Acquired By Tappx To Expand Video Content Strategies

The partnership enables marketers with the tools to create and monetize engaging video content for diverse campaigns and strategies.

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Video’s Importance in B2B Marketing

Video is perfect for keeping customers warm and piquing the interest of leads. After watching your videos, buyers will be eager to stay connected.

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BrandMaker Acquires Hive9, Invests In Streamlining Marketing Operations

The move brings more marketing performance management capabilities to one of the industry’s fastest growing organizations.

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