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Content Marketing

Technology marketers don't always need to know the technicalities of their products as well as their companies' engineers. Even IT departments don't always completely understand how the engineering works. So why try to sell them on tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of buyers. Check out some stories on the topic below.

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Tips for Building a B2B Software Marketing Strategy

We recently asked several marketers their opinion on how to form better software marketing campaigns. Here’s what they told us.

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PlayOn Content Acquired By Tappx To Expand Video Content Strategies

The partnership enables marketers with the tools to create and monetize engaging video content for diverse campaigns and strategies.

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Video’s Importance in B2B Marketing

Video is perfect for keeping customers warm and piquing the interest of leads. After watching your videos, buyers will be eager to stay connected.

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BrandMaker Acquires Hive9, Invests In Streamlining Marketing Operations

The move brings more marketing performance management capabilities to one of the industry’s fastest growing organizations.

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Shutterstock Launches AI Initiative To Expand Predictive Campaign Models

Shutterstock.ai will be supported by over 400 million pieces of Shutterstock content and its new AI acquisitions.

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Adobe Upgrades Video Collaboration With Frame.io Addition

The new integration combines powerful video creation capabilities with streamlined video collaboration tools.

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Google Workspace Upgrades Video Collaboration With Prezi Integration

The partnership aligns the content sharing strategies of both organizations, helping collaboration tools “coexist seamlessly.”

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Qumu And Socialive Partner To Launch SaaS Video Streaming Integration

The integration aims to empower businesses of all sizes with high quality, measurable video content to their target audiences.

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Semrush Earns Best Global SEO Software Title During Pandemic

The online visibility management software helped users combat their SEO and marketing challenges during the pandemic.

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REGIE.io Boosts Cadence Efficiency With SalesLoft Integration

The integration aims to automate Cadence creation, saving time for sales managers and reps to focus on closing deals.

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