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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many technology professionals are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Here are some articles which will give you a better understanding of how analytics work and how you can use it to target customers.

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AnalyticsIQ Launches BusinessCore, New Contact Database Empowering ABM Strategies

The new database analyzes various sources to provide marketers with contact information for target accounts.

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More Insights for Building Your B2B Martech Stack

Here’s some expert advice for tech marketers all about choosing and optimizing your company’s martech stack.

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