Hot Clicks: What Interests Tech Pros This Week? June 4th 2021
What stories are tech pros clicking on this week? Read the June 4th, 2021 edition of Hot Clicks to learn more.
Analytics
Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many technology professionals are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Here are some articles which will give you a better understanding of how analytics work and how you can use it to target customers.
Informatica Releases New Cloud Data Integration Engine Offering
The enterprise cloud data management company aims to make data processing faster and more accessible with its new CDI engine launch.
Lytics Releases New Data Sharing Capability With Google Marketing Platform
The integration is intended to allow marketers to seamlessly share their data between platforms to help increase ROI on Google ads.
How Businesses Can Overcome The “Performance Gap” On Key Metrics
In the digital world, it is essential for marketers to perform on their most important metrics so they can drive real revenue growth.
New Report Explores What Tactics Are Working Now In Modern Analytics
By reconsidering and leveraging new metrics, marketers can modernize their analytics and focus on improved insights.
Gainsight Launches Powerful New Customer Analytics Platform
Horizon Analytics is designed to streamline insights so that users can make business decisions that are more accurate and relevant.
Data Regulation: What It Means For B2B Businesses
With data privacy laws on the rise, B2B marketers need to educate themselves to understand how to properly collect and share information.
ABM More Effective For Channel Marketers When Influenced By Predictive Analytics
To build an effective ABM strategy, channel marketers need to understand where their opportunities come from and how to analyze them.
MRP Improves ABM Platform With New Insights And Analytics
The Prelytix Version 2.1 update features big changes, including a new interface and improved insights into operations and analytics.
FORCAS Announces Collaboration To Launch New Analytics Platform
The marketing platform provider is partnering with InsideView and Kyndi to launch its new scenario-based account customer analytics platform.