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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many technology professionals are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Here are some articles which will give you a better understanding of how analytics work and how you can use it to target customers.

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Global Analytics Solution EXL Acquires Clairvoyant

Clairvoyant, one of the fastest growing companies in the US, will expand EXL’s data, AI, and cloud-based capabilities to support global brands

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GumGum Acquires Playground xyz To Optimize Attention Analytics

The combined solution offers marketers contextual attention measurement and optimization tools without relying on personal data.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? December 2021

What stories are tech pros clicking on this month? Read the December 2021 edition of Hot Clicks Monthly to learn more.

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Salesforce Continues To Grow In Third Quarter FY 2022

The CRM giant projects a full year financial year 2023 revenue guidance of around $31.7 to $31.8 billion, YOY growth of around 20 percent.

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Dynata Upgrades Ad Marketing Solution, Acquires Øptimus Analytics

The move enables data insights with the AI and machine learning necessary to drive better campaign results.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? November 2021

What stories are tech pros clicking on this month? Read the November 2021 edition of Hot Clicks Monthly to learn more.

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How To Use B2B Intent Data For Leveraging ROI

Having access to B2B purchase intent data is so important because it enables you to be the first to enter the conversation with ideal buyers.

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Conversation Intelligence Startup Symbl.ai Raises $17 Million In Series A

The company will use the funding to fuel its product development, global expansion efforts, and hire more talent for marketing and sales teams

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Facebook Releases New Marketing Analytics And AR Course Programs

The courses aim to make valuable industry knowledge more accessible to help professionals of all experience background develop their skills.

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Hot Clicks: What Interests Tech Pros This Week? November 12th 2021

What stories are tech pros clicking on this week? Read the November 12th 2021 edition of Hot Clicks to learn more.

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