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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many technology professionals are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Here are some articles which will give you a better understanding of how analytics work and how you can use it to target customers.

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How To Use B2B Intent Data For Leveraging ROI

Having access to B2B purchase intent data is so important because it enables you to be the first to enter the conversation with ideal buyers.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? February 2022

What stories are tech pros clicking on this month? Read the February 2022 edition of Hot Clicks Monthly to learn more.

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Reputation Raises $150 Million, Grows CX Journey Management Software

The high-growth platform also announced it has surpassed the $100 million Annual Recurring Revenue milestone.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? January 2022

What stories are tech pros clicking on this month? Read the January 2022 edition of Hot Clicks Monthly to learn more.

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Fractal Upgrades Cloud-Based AI Capabilities, Acquires Neal Analytics

Neal Analytics, an established Microsoft Gold Consulting Partner, features cloud, data, and AI tools to support transformation initiatives.

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Global Analytics Solution EXL Acquires Clairvoyant

Clairvoyant, one of the fastest growing companies in the US, will expand EXL’s data, AI, and cloud-based capabilities to support global brands

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GumGum Acquires Playground xyz To Optimize Attention Analytics

The combined solution offers marketers contextual attention measurement and optimization tools without relying on personal data.

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Hot Clicks Monthly: What Did Tech Pros Click On This Month? December 2021

What stories are tech pros clicking on this month? Read the December 2021 edition of Hot Clicks Monthly to learn more.

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Salesforce Continues To Grow In Third Quarter FY 2022

The CRM giant projects a full year financial year 2023 revenue guidance of around $31.7 to $31.8 billion, YOY growth of around 20 percent.

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Dynata Upgrades Ad Marketing Solution, Acquires Øptimus Analytics

The move enables data insights with the AI and machine learning necessary to drive better campaign results.

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