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Calix Marketing Cloud Targets Improved ROI With Facebook Integration

The integration aims to boost ROI on social media marketing campaigns with audience insights and segmentation.

David Pepin

Facebook, the world’s largest social media platform, has announced it is launching an integration with Calix to help marketers earn higher return on investment (ROI) on their social campaigns. By taking advantage of marketing automation, business leaders can segment and target high return audiences, and monitor campaign performance with integrated tools.

Calix’s marketing cloud works by enabling its broadband service provider users of all business sizes with real-time metrics to help grow and expand engagement. Using the right data, marketers can tailor their campaigns to specific target audiences and boost ROI.

“Today’s announcement marks another leap forward in our journey to greatly simplify marketing for broadband marketers, who are eager to adopt the latest digital marketing strategies regardless of size,” said Matt Collins, chief marketing officer at Calix.

“The ability to integrate with Facebook, the world’s largest social media platform, and automate the end-to-end marketing process with Marketing Cloud allows even the smallest BSP to operate as if they employed a team of data scientists and social media experts thanks to our extraordinarily simple to operate yet sophisticated marketing technology platform. It enables BSPs, of all sizes, to leverage advanced real-time behavioral insights to market smarter and achieve incredible ROI to grow the value of every dollar they invest in marketing campaigns. We are thrilled to arm customers with this latest capability and look forward to adding more integrations in the months ahead.”

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The platform provides marketers with valuable knowledge about their data and how to use it. Through the integration, users can:

  • Simplify customer interactions: Marketers can have the ability to create mock audience models to study how they can best take advantage of their Facebook data to interact with customers.
  • Drive ROI with automation: Marketers will have the ability to monitor and analyze their campaigns in real time, making it easier to act quickly on action items.
  • Accelerate campaign planning: Marketers will have access to customizable templates and tools through Facebook to help optimize campaign performance.

The integration is currently live and available on Facebook’s platform. The integration is Calix’s second major move of the year, behind its Mailchimp integration in May, as the company invests resources into earning its users higher ROI.