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Calix And HubSpot Join Forces To Make Omnichannel Marketing Solution

The two industry leaders integrate to help users create more effective marketing campaigns and earn higher ROI.

David Pepin

Calix Marketing Cloud has announced a major integration of its industry-leading software platform with HubSpot. The partnership is designed to create one of the industry’s most effective and easy-to-use omnichannel marketing services for businesses of all sizes.

The move is one of several integrations the company has initiated this year to help expand product capabilities, following in the footsteps of strategic partnerships with Mailchimp and Facebook. By adding HubSpot to their roster of company integrations, Calix aims to provide its users with a complete marketing cloud for all email, social media, and CRM engagements.

“It’s a great time to be a broadband marketer,” said Matt Collins, executive VP of commercial operations and chief marketing officer at Calix.

“With every quarter, we’re adding new capabilities to Marketing Cloud that help BSP marketers simplify their marketing, excite their subscribers, grow their brand, and grow value for their communities. We’re proud to see teams of all sizes embrace marketing tools and best practices to achieve excellence—and that is why marketing is now the number-one driver of revenue growth for broadband businesses. With the addition of HubSpot to the list of integrations with Marketing Cloud, we’re giving marketers everything they need to develop and deliver omnichannel marketing campaigns that will drive ever higher levels of subscriber engagement and maximize ROI.”

The integration will allow users to have access to new capabilities such as:

  • Subscriber Segmentation and Targeting: BSPs can easily use the Marketing Cloud to segment their subscribers and personalize their communication strategies. With machine learning, the solution helps users stay in front of trends and test messages among different audiences to optimize performance.
  • Omnichannel Campaigns: The integration makes effective use of HubSpot’s all-in-one CRM platform to streamline inbound marketing. Users can optimize their campaign automation and deployment based on specific data points from HubSpot landing pages, social, digital ads, and nurture campaigns.
  • Accelerated Brand Growth and Market Activation: Calix’s full inventory of market activation resources, content, and tools help BSPs create personalized marketing resources and deliver omnichannel campaigns.
  • Measure Performance: With real-time analytics, users have the ability to view and adjust their marketing strategies to optimize campaign performance and ROI.

Related: Calix Marketing Cloud Targets Improved ROI With Facebook Integration

“Calix empowers broadband service provider marketers by giving us the tools, creative assets, and resources that we need to be successful,” said Samantha Chavez, marketing and sales project manager at Tularosa Communications.

“Marketing Cloud provides the insights we need to segment our audiences to create highly targeted campaigns with relevant messaging, and the integrations with platforms like HubSpot, Mailchimp, and Facebook help us streamline our processes and automate marketing workflows, making our marketing more efficient and delivering better ROI. They understand the needs of small teams with limited budgets and enable us to execute world-class marketing campaigns that we might not otherwise be able to create or afford.”