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Button Collaborates With Twilio To Release PostTap SMS

With a projected 7 billion global mobile device users by the year 2024, SMS marketing likewise forecasts major industry growth.

David Pepin

When used correctly, SMS messages are one of the most effective marketing channels for fueling engagement. SMS messages have open rates as high as 98 percent as it is becoming one of the fastest-rising engagement channels.

Compared with email, the most popular digital messaging platform in the world which only has a 20 percent open rate, SMS messages help marketers reach their target audiences faster.

Button, one of mobile marketing’s top commerce platforms, has announced the release of its new marketing campaign tool PostTap SMS. Made in collaboration with Twilio, the tool is designed to help marketers and enterprise customers easily create effective strategies and maximize ROI.

New features of the tool were originally released in beta in July 2021 to a few companies which have shown a combined 29x increase in ROI, 20x increase in conversions rates compared to email marketing, and perhaps most importantly, zero lines of code created. The solution has proven itself as a powerful and easy-to-use tool to help marketers upgrade their SMS messaging strategies.

The partnership with Twilio, which sent 127 billion messages in 2020,  impacts the overall reach of the move and allows customers to use a combination of industry-leading softwares.

“Button has always believed that driving outcomes that lead to commerce are the most important areas of focus for us and the marketers that rely on our platform,” said Michael Jaconi, Co-Founder and CEO of Button.

“Now that we have launched SMS, a channel exploding with value, our enterprise marketers are turning to our solution because of our dedication to privacy, to best in class user experiences, and personalization capabilities that are used by the smartest and biggest brands in marketing.  My excitement for where this channel can go, and Button’s role in that is as high as anything I’ve experienced since starting this company.”

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By taking advantage of customized landing pages, machine learning capabilities, and site optimization, PostTap helps brands drive their paid marketing strategies. Now with PostTap SMS, Button aims to bring those same capabilities to a brand new channel.

Since the company was launched in 2014, it has driven personalized experiences and strategies for some of the world’s largest brands. More than $4 billion in mobile commerce has been driven by the solution since its foundations. Button is trusted around the world by enterprise customers like Hotels.com, Expedia, Sam’s Club, Etsy, and Overstock.