There’s an old adage that says, “a man is only as good as his tools”.
While it’s a proverb that emerged long before the age of the internet, its premise still rings true when it comes to the business of web design. That’s to say, it’s all well and good having great ideas and the right people on your team, but if the tools at your disposal don’t enable you to produce your best work, and do it efficiently, you’re not fulfilling your true potential for clients.
Here, we take a look at three crucial facets of web design (collaboration, security and hosting, and performance) and some of the tools to help your agency bring your clients’ visions to life.
Breaking Virtual Barriers
As we continue to navigate ever-changing pandemic restrictions, the debate rumbles on as to whether or not remote web design teams can perform as well as those in the standard in-office environment.
Wherever you stand on the debate, the reality is these remote teams are here to stay and will play a key role in how the industry evolves. However, what determines a virtual team’s success is how it uses technology to break down virtual barriers among team members, allowing them to work in a truly collaborative way.
Take, for example, Editor X, the advanced web design platform that enables you to centralize your team’s work in one place. Its Collaboration Suite includes a range of collaborative tools such as advanced roles and permissions, comments, design libraries, and concurrent editing, which enables multiple team members to work on the same site at the same time. As well as letting you know who’s working on each task, Concurrent Editing offers a really effective way to improve processes and reduce friction in workflows.
Editor X makes managing multiple projects a breeze too. Whether you’re working on 10 sites or 100, you can track them all from a single dashboard. You can keep team communication within the platform, eradicating those nightmarish email threads and reducing the need for lengthy calls and messaging. This centralized approach also simplifies the process of handing it over to your client once it’s complete.
So ‘remote’ doesn’t have to mean ‘removed’. Having the right collaborative tools can translate to a fully engaged, creative, and productive web design team that produces remarkable work.
A Sense of Security
Any website can be vulnerable to security threats such as those posed by hackers, malware, and malicious software. So, when responsibility for the principle security of your clients’ sites rests with your agency, you need to be sure they’re safe.
That means taking some basic precautionary measures and accessing the best security tools from the right web development platform. So, instead of having to figure out a new line of work that has more acronyms than a stock exchange, you can focus on what you do best – producing powerful websites.
When it comes to security, Wix doesn’t shirk responsibility. All of its sites come with an SSL certificate, which enables encryption, and ensures the right authentification and verification checks are in place for visitors. For eCommerce sites, transactions are supported by the TLS 1.2 protocol or higher and encrypted with HTTPS traffic, so customers are guaranteed a secure checkout. Sites are also hosted on a global CDN that mitigates against DDos attacks.
While Wix uses these security tools to ensure the protection of its users’ sites, there are some basic rules you can follow to make sure your online presence and that of your clients are safe. For example, work from your own computer as much as possible, avoid clicking on suspicious links, and set up a 2-step verification code for vulnerable pathways such as your social media accounts. Always think about the personal information you share online. A good rule of thumb is: If you wouldn’t want it on a billboard, don’t put it on the internet.
Power to Perform
It’s no surprise that internet users have little patience for slow websites, particularly in eCommerce. If your site fails to fully load within two to four seconds, you can expect that most visitors will have already moved on.
Luckily, the industry has been placing much more emphasis on performance visibility and making the web faster. Google’s launch of Core Web Vitals sees the introduction of page experience signals to Google Search ranking, scoring websites for content loading time, first input delay, and visual stability.
Wix is playing its part in helping publishers achieve high Core Web Vitals scores. By controlling and tuning each web page element, its sites can perform to their highest capabilities. For example, Wix automatically resizes, crops, and transforms your media on its servers, converting them to WebP, ensuring faster downloads and high definition on any device. This is what can be achieved with a platform that develops its tools in-house and is not reliant on third-party developers for plug-ins that often negatively impact performance.
To understand how their sites stack up when it comes to performance, Wix users can visit the platform’s Site Speed dashboard. Just like Google tools, PageSpeed Insights and Google Search Console, it makes it simple to assess site performance based on real user measurement.
Of course, performance isn’t only about speed, it’s also about traffic and getting the right eyes on your website. With Wix marketing integrations, you have everything you need to get your site out into the world, from measuring the results of your online campaigns to collecting information about your visitors’ behavior.
Top of your Game
From collaborative editing features and single view dashboards to secure global hosting and robust performance capabilities, Wix has your toolkit covered in one place.
By joining Wix’s Partner Program, you gain access to an entire digital ecosystem where you acquire all the tools you need to build influential websites and join a community to make valuable connections, share expertise, and generate leads to scale your agency.
With the Partner Program, being as good as your tools means being at the top of your game. Sign up today to access exclusive solutions for agencies and to show clients what they can do with seriously sophisticated sites.
For more information, go to www.wix.com/partners