Global digital marketing agency Brainlabs has announced that it has acquired Consumer Acquisition in a move designed to upgrade its creative social advertising capabilities. The acquisition, which is Brainlabs’ fourth of 2021, allows the company to expand its suite of advertising tools and capabilities.
“I am so delighted to welcome Consumer Acquisition into Brainlabs. Their best-in-class approach to social creative is built around testing, technology & talent – much like Brainlabs!” Daniel Gilbert, CEO of Brainlabs said. “Creative prowess is a vital new string to Brainlabs’ bow and their expertise in mobile advertising makes me a very ‘appy’ guy.”
The acquisition expands the creative advertising capabilities of Brainlabs with new tools such as a complete creative studio, fully-manageable paid social services, and comprehensive softwares. The move allows users to produce high-performing campaigns that produce results within app downloads.
Since Consumer Acquisition was founded in 2013, the company has produced optimized campaign capabilities for mobile app advertisers. Its platform takes advantage of profitable advertising, detailed A/B testing, optimized processes, and innovative storytelling to ensure users reach the right audiences with the right content.
All together, the company manages about $3.5 billion in creative and social ad spend for top mobile applications.
By joining Brainlabs, the company has an opportunity to join a global ad agency to significantly expand its reach around the world. Brainlabs is trusted in diverse industries by some of the top brands in the world such as American Express, Chelsea F.C., Icelandair, Bed Bath & Beyond, and iRobot.
“In this next stage of growth for Consumer Acquisition, we are thrilled to bring Brainlabs strengths in paid search, strategy, branding, programmatic advertising, and data science to our clients,” Brian Bowman, Founder of Consumer Acquisition, said. “We look forward to contributing to the success of Brainlabs clients through our world class creative strategy, mobile media buying expertise, and Hollywood storytelling.”