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Blackbaud Forms Email Marketing Partnership With Campaign Monitor

The partnership is designed to help social good organizations take advantage of advanced email marketing templates and strategies.

David Pepin

Industry-leading cloud software solution Blackbaud has announced a new partnership with Campaign Monitor, an email marketing technology company used by over 250,000 businesses around the world. The integration is designed to create an email marketing solution powered by AI to help nonprofits and social good organizations manage their campaigns.

Every day, more than 306 billion emails are sent by more than four billion people around the world. Research suggests that 80 percent of business professionals believe email marketing helps drive customer acquisition and retention. In fact, email marketing has one of the highest return on investment (ROI) of any marketing channel — an average of $36 return on every $1 of email spend.

“By combining the power of Raiser’s Edge NXT with a leading email marketing automation platform like Campaign Monitor, our joint customers will enjoy a new, highly sophisticated experience to help them take the effectiveness of their email marketing and fundraising to a whole new level,” said David Loring, senior director, partners, Blackbaud. “This is a great example of how the Blackbaud Partner Network and Blackbaud Marketplace are helping our customers extend their solutions with cutting edge innovation.”

Blackbaud’s software is used around the world by nonprofits and educational institutions to support their data insights and marketing campaigns. Its products provide operational backing for areas such as marketing, customer engagement, relationship management, financial management, and data analytics.

The company has millions of users around the globe in more than 100 countries and is responsible for helping raise, grant, and invest over $100 billion for the social good community.

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By teaming up with Campaign Monitor, Blackbaud improves its ability to engage customers using email channels. Campaign Monitor’s platform provides an easy-to-use, customizable email optimization solution designed to empower campaigns with templates and mobile optimization.

The solution also helps its users reach the best target audiences at the best times thanks to AI data insights driving impactful engagements. The company’s solutions are used by over 2 million marketers at industry-leading brands such as Ripcurl, TGI Golf, and Bluetent, as well as nonprofits like Australian Red Cross, Girls Who Code, and the Cure Brain Cancer Foundation.

“Blackbaud understands email marketing is as critical to successful fundraising as donor information itself,” said Jim Misuraca, vice president of Partnerships of CM Group. “That’s why we seamlessly integrate with industry-leading CRM, fundraising and donor management platforms like Raiser’s Edge NXT—so our nonprofit customers have all the data they need to quickly send personalised email campaigns that drive donations.”