Event experience solution Bizzabo has announced major upgrades to its platform with the acquisition of TeeVid and release of the Ultimate Video Production Suite. TeeVid’s innovative features enable event marketers with the tools to create, produce, and broadcast events taking place remotely, hybrid, and in-person.
Thanks to the strategic acquisition, Bizzabo has the tools to optimize its Ultimate Video Production Suite launch, a tool designed to help marketers effortlessly merge video content into immersive experiences.
“We were the first event technology company to launch a virtual and hybrid event solution in March 2020, and we’ve been innovating in video and media production ever since,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo. “Video is a crucial part of hybrid event strategies, both as a way to deliver personalized, immersive experiences as well as empowering flexibility and choice. We’re thrilled to welcome TeeVid’s team of world-class video experts to Bizzabo as we continue to invest in empowering event experiences.”
Video content is quickly emerging as one of the most valuable strategies for producing successful events. 61 percent of events planners use the channel as a way to drive audience engagement. Additionally, 87 percent of marketers who use video in their overall strategies report it helps them achieve a positive ROI.
Challenges such as producing high-quality content at an affordable price often stand as obstacles for event planners.
However, with the new product release and integration with TeeVid, Bizzabo aims to help event planners minimize those hindrances. Customers will have the capabilities to customize their in-person, hybrid, and virtual events, all in one easy-to-use solution. Its studio tools help users create unique branded experiences that make event campaigns stand out from the crowd.
The release of the Ultimate Video Production Suite, a product of the two combined companies, will feature the tools to help event marketers:
- Create engaging live events for audiences of unlimited size
- Pull event data from multiple sources, helping marketers analyze and predict performance
- Immersive breakout room experiences
- Integrate interactive content like polls, quizzes, and engaging content
“From day one at TeeVid, we’ve been focused on empowering creators by giving them the ability to tell their stories as they imagine it,” said Adi Nathan, co-founder and CEO of TeeVid. “Bizzabo’s innovative Event Experience OS and their commitment to event experiences is fully in-step with our vision, making them an ideal partner.”
Around the world, enterprise brands like HubSpot, Salesforce, Siemens, and CNBC trust Bizzabo to help upgrade their event experiences. The award winning platform is responsible for hosting over 85,000 that have been hosted in more than 100 countries.