In our first webinar, Expert Insights for Building an Effective Martech Stack (watch the archive here), industry experts gave their advice for defining an optimal martech stack, selecting the appropriate technologies, and getting it all up and running.
We knew that, in a slightly ironic twist, marketers at tech and software companies often feel overwhelmed by all the marketing technology options out there. But we couldn’t stop there, since we also know that many of those same marketing departments need help analyzing the success of whatever martech they do learn or purchase.
Later this month, on January 25, 2022, 2:00 PM EST, we’ll revisit this topic from the perspective of evaluating your martech’s relative success.
Our upcoming one-hour webinar, Evaluating the Success of Your Martech Stack, will help guide you towards making the most of what you’ve chosen to use to track and automate your marketing efforts.
Some of the topics we will discuss include revisiting KPIs, measuring and evaluating success of selected martech, determining root causes of less than stellar results, and what you can do to optimize your stack going forward.