When built on the foundation of accessible and inclusive content, a content marketing program is an opportunity for marketers in B2B businesses to educate, inform, and inspire discussion with their target audiences. It also helps drive sales, generate pipeline, and convert prospects.
But according to Christopher Willis, Chief Marketing Officer at Acrolinx, success in content marketing is only possible when your content reflects seven main “fitness” characteristics: it’s consistent, clear, correct (in terms of grammar and spelling), inclusive, scannable, and uses the words and phrases that resonate best with your audience.
“For a large enterprise, creating marketing content that consistently reflects these fitness characteristics can be difficult without the power of Artificial Intelligence (AI) and Natural Language Processing (NLP),” Willis says.
Let’s take a look at some B2B content marketing tools that will make your life easier:
“It helps me with the keyword research, comparing competitors content, searching for broken links and so much more,” Jete Nelke, Head of Marketing at FoodDocs, says about this tool.
This tool allows marketers to write high-converting, SEO-optimized copy at the click of a button.
- Automated outlines
- Blog introductions
- Product descriptions & FAQ pages
Acrolinx is an AI-powered software platform that improves the quality and effectiveness of enterprise marketing content.
- Content scoring
- Writer guidance
- Automation & analytics based on predetermined editorial guidelines
Note: even though we quoted someone from Acrolinx above, neither this nor any company sponsored this article in any way.
Make My Persona (HubSpot)
In addition to its free CRM, HubSpot offers Make My Persona. In only seven steps, marketers can create a buyer persona complete with demographics, ideal behaviors, and interests, helping them to create more targeted content.
Answerthepublic is an incredibly useful tool for researching how to write stories with good SEO keywords. Just type a phrase you’re writing about into the search bar, and it’ll show you all the queries Google searchers have searched related to that phrase, most of which are displayed in the form of specific questions.
This gives you a very direct idea of what to write about your brand’s key topics and how to phrase answers to the questions your audience is asking most. The best part is: you’re allowed up to two free searches per month.
This post premiered on our sister site, M2I: Marketing to Integrators.