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David Pepin's Latest Posts

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Three Ways Your Lead Scoring Models Can Be Improved

Modern lead scoring efforts generally leave room for improvement, but when done right, they can produce effective account based marketing.

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How To Build Stronger Customer Relationships With ABM Strategies

These nine tips provide the outline for how ABM is one of the most valuable strategies to targeting meaningful customer interactions.

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Marin Software Expands Social Ad Capabilities With TikTok Integration

The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.

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Piano Acquires Social Marketing Technology SocialFlow

SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.

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Event Intelligence Platform Vendelux Raises $2.4 Million Seed Funding

The funding round will support the event intelligence platform’s product development and data-powered capabilities.

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Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools

oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.

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LumApps Acquires HeyAxel, Improves Personal Employee Experiences

HeyAxel’s personalized employee experience solutions will help LumApps users optimize their workforce engagement strategies.

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Semrush Acquires SEO And Link Optimization Platform Backlinko

Backlinko adds some of the industry’s top knowledge in SEO and link optimization to Semrush’s product and educational programs.

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StatSocial Launches Audience Analytics Upgrades To Silhouette Platform

The newest version of Silhouette helps marketers discover how and when to engage their audiences with social media marketing campaigns.

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Reputation Raises $150 Million, Grows CX Journey Management Software

The high-growth platform also announced it has surpassed the $100 million Annual Recurring Revenue milestone.

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