Three Ways Your Lead Scoring Models Can Be Improved
Modern lead scoring efforts generally leave room for improvement, but when done right, they can produce effective account based marketing.
David Pepin's Latest Posts
How To Build Stronger Customer Relationships With ABM Strategies
These nine tips provide the outline for how ABM is one of the most valuable strategies to targeting meaningful customer interactions.
Marin Software Expands Social Ad Capabilities With TikTok Integration
The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.
Piano Acquires Social Marketing Technology SocialFlow
SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.
Event Intelligence Platform Vendelux Raises $2.4 Million Seed Funding
The funding round will support the event intelligence platform’s product development and data-powered capabilities.
Agent3 Acquires oneninefive, Boosts ABM Demand Generation Tools
oneninefive’s B2B demand generation program will help Agent3 develop and publish innovative account-based demand generation strategies.
LumApps Acquires HeyAxel, Improves Personal Employee Experiences
HeyAxel’s personalized employee experience solutions will help LumApps users optimize their workforce engagement strategies.
Semrush Acquires SEO And Link Optimization Platform Backlinko
Backlinko adds some of the industry’s top knowledge in SEO and link optimization to Semrush’s product and educational programs.
StatSocial Launches Audience Analytics Upgrades To Silhouette Platform
The newest version of Silhouette helps marketers discover how and when to engage their audiences with social media marketing campaigns.
Reputation Raises $150 Million, Grows CX Journey Management Software
The high-growth platform also announced it has surpassed the $100 million Annual Recurring Revenue milestone.