Direct-To-Consumer Retail Report Reveals Trends In E-commerce
The research reveals consumers preferences for in-app advertisements over social media when it comes to engaging with brand products.
David Pepin's Latest Posts
How Businesses Use Messaging Apps To Create Authentic Conversations
According to Messenger, messaging apps are one of the fastest growing ways that B2B and B2C organizations engage their audiences.
New Research: Customer Support Trends Toward Messenger-Based
Messenger support is now the second most popular service platform, as 58 percent of respondents believe it to be a priority for customers.
How B2B Marketers Use AI To Focus On Improving Lead Scoring
When used correctly, AI is one of the most powerful tools that marketers have available to help turn leads into conversions.
Push Notifications: How 78% Of Companies Engage Their Customers
New survey results explore how push notifications are one of the go-to tools for marketers to engage their customers digitally.
Customer Feedback Is Key To Generating Revenue & ROI, New Research Says
According to new research, 87% of CX professionals use customer feedback for its valuable insights to improve their revenue strategies.
Three Ways Your Lead Scoring Models Can Be Improved
Modern lead scoring efforts generally leave room for improvement, but when done right, they can produce effective account based marketing.
How To Build Stronger Customer Relationships With ABM Strategies
These nine tips provide the outline for how ABM is one of the most valuable strategies to targeting meaningful customer interactions.
Marin Software Expands Social Ad Capabilities With TikTok Integration
The digital marketing software will now support TikTok on its suite of ad optimization and cross-channel performance tools.
Piano Acquires Social Marketing Technology SocialFlow
SocialFlow’s optimized solution helps some of the world’s leading media brands manage content and insights across multiple social accounts.