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Adam Forziati's Latest Posts

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Hot Clicks: What Interests Tech Pros This Week? October 22nd 2021

What stories are tech pros clicking on this week? Read the October 22nd, 2021 edition of Hot Clicks to learn more.

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Current B2B Social Media Marketing Trends

LinkedIn is, itself, one of the most important B2B social media marketing trends. But let’s not oversimplify: here are some more.

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Developing a Framework for Agile New Product Development

An agile new product development process helps you to eliminate most of the risks which come with launching something new.

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Technology Buyers’ Social Media Preferences: How Manufacturers Can Best Reach Them

What do technology buyers like to see online, and how should their preferences affect your B2B social media marketing strategy?

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Turning B2B Social Media into a Revenue Builder: Two Examples

This article examines how two technology companies leveraged social media to grow their revenue streams.

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Hot Clicks: What Interests Tech Pros This Week? October 15th 2021

What stories are tech pros clicking on this week? Read the October 15th, 2021 edition of Hot Clicks to learn more.

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Your Data is Trying to Tell You Something: AI-Driven Analytics Gives You the Tools to Listen

When data is analyzed in a timely manner, marketers can make decisions that are truly data driven.

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Hot Clicks: What Interests Tech Pros This Week? October 8th 2021

What stories are tech pros clicking on this week? Read the October 8th, 2021 edition of Hot Clicks to learn more.

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Tips for Building a B2B Software Marketing Strategy

We recently asked several marketers their opinion on how to form better software marketing campaigns. Here’s what they told us.

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Getting the Most Out of B2B Social Media Channels at All Levels of the Marketing Funnel

How to use B2B social media channels across the four levels of the marketing funnel—awareness, evaluation, acquisition and expansion.

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